English translation: This model makes it possible to position the brand on its merits.
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14:14 Mar 11, 2002
French to English translations [PRO] Marketing / communication, PR
French term or phrase:Ce modèle permet d'asseoir la marque sur le fond
PR strategy document. Also has sentence"Il est le signe visible de l'intérêt sur le fond que la société porte aux femmes." Not sure if 'sur le fond' being used as 'in-depth' here?