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même mouillées elles restent sèches

English translation: "They stay dry, even when they're wet" ...

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06:01 Oct 8, 2000
French to English translations [Non-PRO]
Marketing
French term or phrase: même mouillées elles restent sèches
Advertising. Those of you who have young children may well recognise this reference immediately. It is from a make of nappies (diapers) whose advertising slogan in France was something along these lines.

Was a very similar slogan used in England/the US?
If so, what was it? If it was as easily recognisable as this in France, then it would fit perfectly.

In context, this is a yachtsman singing the praises of Gore-Tex socks which really do keep your feet dry and let them breathe - even when they are wet!
Nikki Scott-Despaigne
Local time: 20:11
English translation:"They stay dry, even when they're wet" ...
Explanation:
... would be my suggestion for an appropriately colloquial and catchy equivalent.

I don't recall offhand any of the Huggies / Luvs / Pampers slogans, but a quick web search on those trade names might help.

(And yes, Gore-Tex is the spray-and-weather gods' gift to sailors!)

Cheers, HC
Selected response from:

Heathcliff
United States
Local time: 11:11
Grading comment
I suppose I was hoping that by pure luck someone would remember the English/US of what has become a catch-phrase in France. I had checked out the nappy companies but nothing showed unforunately. Probably means that there was no exact equivalent. Tant pipi (as my kids say!). Thanks for your ideas all of you!

Nikki
3 KudoZ points were awarded for this answer

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Summary of answers provided
na"They stay dry, even when they're wet" ...Heathcliff
naEven wet they stay dryletty
nadry even when wetJoan Wallace


  

Answers


1 hr
dry even when wet


Explanation:
You seem to have no trouble understanding this, so I'm not sure what the question is. Anyway, if you want to see this phrase used in relation to outdoor clothing, see the reference below



    Reference: http://eshop.msn.com/softcontent/softcontent.asp/catId=260/s...
Joan Wallace
PRO pts in pair: 50

Peer comments on this answer (and responses from the answerer)
Heathcliff

lmeaney
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5 hrs
Even wet they stay dry


Explanation:
I don't know if it's catchy enough

letty
United States
Local time: 13:11

Peer comments on this answer (and responses from the answerer)
Heathcliff

lmeaney
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8 hrs
"They stay dry, even when they're wet" ...


Explanation:
... would be my suggestion for an appropriately colloquial and catchy equivalent.

I don't recall offhand any of the Huggies / Luvs / Pampers slogans, but a quick web search on those trade names might help.

(And yes, Gore-Tex is the spray-and-weather gods' gift to sailors!)

Cheers, HC

Heathcliff
United States
Local time: 11:11
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 953
Grading comment
I suppose I was hoping that by pure luck someone would remember the English/US of what has become a catch-phrase in France. I had checked out the nappy companies but nothing showed unforunately. Probably means that there was no exact equivalent. Tant pipi (as my kids say!). Thanks for your ideas all of you!

Nikki
Login to enter a peer comment (or grade)




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