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12:36 Oct 12, 2000
French to English translations [PRO] Marketing
French term or phrase:signature
The design and the marketing startegy are complementary and the designs illustrates the 'signature' of the marketing slogan of the company.
Explanation: Some more to choose from maybe: I think it's got to do with "style". As design and marketing strategy's slogan are complementary, both must share the same style parameters, so they go together hand in hand visual and contextually giving unity to the whole business. Good luck :)
xxxPaul Roige Spain Local time: 03:05 Native speaker of: Spanish, Catalan PRO pts in pair: 29
Explanation: Trade mark - according to the Collins New English Dictionary - can be used to describe "any distinctive sign or mark".
Cindy Crawford's beauty spot id her trademark for example.
Base line, I only know in the literal sense - according to Lexique MArketing & Publicité Dalloz - "ligne de texte située au bas d'une annonce publicitaire, d'une publication ou d'une affiche et rédigée de manière à inspirer une conclusion". But perhaps this can be used figuratively also.This lexicon is usually pretty much spot on although it is small and does not always give a wide range of suggestions !
Collins New English Dictionary Lex Marketing & Pub, Dalloz