marque ombrelle

English translation: umbrella brand; umbrella trademark; screen brand, family brand

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:marque ombrelle
English translation:umbrella brand; umbrella trademark; screen brand, family brand
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09:20 Jan 11, 2001
French to English translations [PRO]
Marketing
French term or phrase: marque ombrelle
"L'objectif numero 1 pour 2001 est le developpement de la franchise X comme un axe a part entiere, une veritable marque ombrelle au sein de Y (name of company)." Is there a specific English term for this idea? Thanks, Karen
Karen Tucker
United States
Local time: 21:16
umbrella brand
Explanation:
Termium. A single brand name used to cover an entire line of products.
An Internet search to confirm it pulled up 578 hits.
Selected response from:

Joan Wallace
Grading comment
Thanks for the answer and research, Joan. I checked on Termium, too, but didn't find it! Karen
4 KudoZ points were awarded for this answer



Summary of answers provided
naumbrella trademark, family brand, screen brand
Nikki Scott-Despaigne
naumbrella brand
Joan Wallace


  

Answers


21 mins
umbrella brand


Explanation:
Termium. A single brand name used to cover an entire line of products.
An Internet search to confirm it pulled up 578 hits.


    Reference: http://www.termium.com
Joan Wallace
PRO pts in pair: 50
Grading comment
Thanks for the answer and research, Joan. I checked on Termium, too, but didn't find it! Karen
Login to enter a peer comment (or grade)

32 mins
umbrella trademark, family brand, screen brand


Explanation:
Here's the GDT's bit on this one :

commerce 1 / 1




umbrella trademark

Syn.
screen brand
family brand
marque ombrelle n. f.

Syn.
marque de famille n. f.


Variante(s) orthographique(s).
marque-ombrelle n. f.



Déf. :
Marque sous laquelle est commercialisée une gamme de produits ou de services appartenant à la même entreprise ou au même fabricant.


Note :
Son principal avantage : elle permet de concentrer les investissements publicitaires sur un seul nom et elle permet de regrouper ainsi différents produits d'un même segment de marché.






    Reference: http://www.granddictionnaire.com
Nikki Scott-Despaigne
Local time: 03:16
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 4480
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