marque ombrelle
English translation: umbrella brand; umbrella trademark; screen brand, family brand
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| 09:20 Jan 11, 2001 |
| French to English translations [PRO] Marketing | |||||||
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|  Selected response from: Joan Wallace (X) | ||||||
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| na | umbrella brand |
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| na | umbrella trademark, family brand, screen brand |
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Answers
21 mins
umbrella brand Explanation: Termium. A single brand name used to cover an entire line of products. An Internet search to confirm it pulled up 578 hits. Reference: http://www.termium.com |
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32 mins
umbrella trademark, family brand, screen brand Explanation: Here's the GDT's bit on this one : commerce 1 / 1 umbrella trademark Syn. screen brand family brand marque ombrelle n. f. Syn. marque de famille n. f. Variante(s) orthographique(s). marque-ombrelle n. f. Déf. : Marque sous laquelle est commercialisée une gamme de produits ou de services appartenant à la même entreprise ou au même fabricant. Note : Son principal avantage : elle permet de concentrer les investissements publicitaires sur un seul nom et elle permet de regrouper ainsi différents produits d'un même segment de marché. Reference: http://www.granddictionnaire.com |
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