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marketing relationnel

English translation: relational marketing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:marketing relationnel
English translation:relational marketing
Entered by: Fiona Busfield
Options:
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- Include in personal glossary

00:50 May 17, 2001
French to English translations [Non-PRO]
Marketing
French term or phrase: marketing relationnel
Heading
Annie Spielmann
relational marketing
Explanation:
relational marketing

Marketing relationnel (relational marketing) :
Ensemble des méthodes de marketing consistant à créer un lien continu entre le consommateur et l'entreprise. Ceci peut s'effectuer, entre autres, par l'envoi ponctuel d'information sur de nouveaux produits ou par des incitations à aller visiter fréquemment le site Web corporatif.
Selected response from:

Fiona Busfield
United Kingdom
Grading comment
Thank you for your prompt and efficient answer.
4 KudoZ points were awarded for this answer

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Summary of answers provided
narelationaship marketingCécile Trotin
narelational marketing
Fiona Busfield


  

Answers


34 mins
relational marketing


Explanation:
relational marketing

Marketing relationnel (relational marketing) :
Ensemble des méthodes de marketing consistant à créer un lien continu entre le consommateur et l'entreprise. Ceci peut s'effectuer, entre autres, par l'envoi ponctuel d'information sur de nouveaux produits ou par des incitations à aller visiter fréquemment le site Web corporatif.



    Reference: http://www.netgraphe.com/media/megagi/html/lexique.htm#lienh...
Fiona Busfield
United Kingdom
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 55
Grading comment
Thank you for your prompt and efficient answer.
Login to enter a peer comment (or grade)

43 mins
relationaship marketing


Explanation:
Si vous allez également sur le Grand Dictionnaire, vous trouverez que marketing de relation (synonyme de marketing relationnel) se traduit par relationship marketing.



    Dictionnaire Marketing Harrap's
    Reference: http://www.granddictionnaire.com
Cécile Trotin
Local time: 12:35
PRO pts in pair: 24
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