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transversalite

English translation: horizontal (product) diversification

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:transversalite
English translation:horizontal (product) diversification
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13:24 May 24, 2001
French to English translations [PRO]
Marketing
French term or phrase: transversalite
I've done extensive research on this but am still not sure how to translate it. The one posibility I found is "horizontal diversification" but I'm not sure that's the right term. This comes from a focus group report about a seafood company: "Qu'apporte la transversalite de la marque sur le marche des produits de la mer: 1) verifier si la transversalite de (name of company) est un atout et ce qu'elle apporte aux consommateurs; 2) ce que la transversalite apporte a la marque et a la gamme, notamment par rapport aux autres marques que vous connaissez et que vous achetez." Thanks, Karen
Karen Tucker
that's a good way to put it commercially (horizontal diversification)
Explanation:
But I've found it as a buzz word in intellectual circles for "interpenetration", "interdisciplinary", "interaction between disparate poles", etc. Seeing it from above, it could look like a kind of omnipresence, but there's really a lot that you can do with that one. Congrats!
Selected response from:

Parrot
Spain
Local time: 03:22
Grading comment
Thanks for the confirmation! My businessman husband suggested "horizontal product diversification" to distinguish it from the type of diversification that involves acquiring companies. Karen
4 KudoZ points were awarded for this answer

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Summary of answers provided
naThat was lovely!
Parrot
nacross-disciplinarity/ Lateral diversification
Ritu Bhanot
nathat's a good way to put it commercially (horizontal diversification)
Parrot


  

Answers


2 hrs
that's a good way to put it commercially (horizontal diversification)


Explanation:
But I've found it as a buzz word in intellectual circles for "interpenetration", "interdisciplinary", "interaction between disparate poles", etc. Seeing it from above, it could look like a kind of omnipresence, but there's really a lot that you can do with that one. Congrats!

Parrot
Spain
Local time: 03:22
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1861
Grading comment
Thanks for the confirmation! My businessman husband suggested "horizontal product diversification" to distinguish it from the type of diversification that involves acquiring companies. Karen

Peer comments on this answer (and responses from the answerer)
Ritu Bhanot: Well!
6 hrs
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9 hrs
cross-disciplinarity/ Lateral diversification


Explanation:
Transversale (adj.)

Theme transversale: Cross-disciplinary theme.

Relations Transversale: Lateral relations.


    The New collins Robert French Dictionary
Ritu Bhanot
Native speaker of: Native in EnglishEnglish, Native in HindiHindi
PRO pts in pair: 28
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20 hrs
That was lovely!


Explanation:
See how specialists can improve upon us?

Parrot
Spain
Local time: 03:22
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1861
Login to enter a peer comment (or grade)




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