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niveau conatif

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04:18 Jun 12, 2001
French to English translations [Non-PRO]
Marketing
French term or phrase: niveau conatif
in marketing
marilyne
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Summary of answers provided
namarketing as the persuasive art
CLS Lexi-tech
na(on a) conative level, (from a) conative point of view
Nikki Scott-Despaigne
nalevel of targeted will
Mats Wiman
napersuasive/at the level of persuasion
CLS Lexi-tech
nalevel of effort
Mary Worby


  

Answers


11 mins
level of effort


Explanation:
Just a guess based on the following:

English: Conative: A. adj. a. Philos. Pertaining to, or of the nature of, conation; exertive

French: Conatif: Qui exprime l'idée d'effort. - Qui (dans le message linguistique) exprime la tension, est destiné à produire un certain effet sur le récepteur.

More context might help


    OED
    Reference: http://www.unige.ch/fapse/SSE/teachers/floris/lmedidmath/sit...
Mary Worby
United Kingdom
Local time: 15:35
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 484
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22 mins
persuasive/at the level of persuasion


Explanation:
hard to decide how to couch the terms, without knowing what comes before. In marketing, I would definitely use persuasion or persuasive.
See this definition:
conative

(Function of language) in trying to get an addressee to do, think, etc. what the speaker wishes. From the Latin word for 'to try' (infinitive conari); defined by Jakobson in 1960 in terms of orientation towards an addressee, as opposed to orientation towards the world (the referential function) or orientation towards the speaker (the emotive function).

Also of verb inflections with the meaning 'try to'.

The Concise Oxford Dictionary of Linguistics, © Oxford University Press 1997


Paola L M



CLS Lexi-tech
Local time: 10:35
Native speaker of: Native in ItalianItalian
PRO pts in pair: 162
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31 mins
level of targeted will


Explanation:
or level of goal-oriented influence


    Norstedts fr<>sv+sv<>en+MW
Mats Wiman
Sweden
Local time: 16:35
Native speaker of: Native in SwedishSwedish
PRO pts in pair: 133
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1 hr
(on a) conative level, (from a) conative point of view


Explanation:
(philosophie, psychologie)

conative conatif adj.

Déf. :Relatif à la conation.
Note :Traditionnellement, on distingue trois domaines dans la vie mentale : cognitif (connaissances), affectif (sentiments) et conatif




    Reference: http://www.granddictionnaire.com/
Nikki Scott-Despaigne
Local time: 16:35
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 4431
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3 hrs
marketing as the persuasive art


Explanation:
see
http://www.salon.com/media/media961217.html

I remembered the famous book by Vance Packard, The Hidden Persuaders, who, at the explosion of consumerism, coined the phrase "hidden persuaders" for the marketing executives. I think that in English, "conative" is mainly used in linguistics to denote one of the functions of language, which is to persuade people to do something.

I apologize for my second intervention, but I thought it might be helpful.

paola l m


CLS Lexi-tech
Local time: 10:35
Native speaker of: Native in ItalianItalian
PRO pts in pair: 162

Peer comments on this answer (and responses from the answerer)
Heathcliff
2 hrs
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