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positionnement

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11:00 Jun 23, 2001
French to English translations [Non-PRO]
Marketing
French term or phrase: positionnement
marketing
zbida
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Summary of answers provided
na +1positioningxxxeurotransl
napositioning or positionment (very rarely!!!)
ttagir


  

Answers


3 mins peer agreement (net): +1
positioning


Explanation:
Syn.
concept development
positionnement n. m.


Déf. :
Définition de la position qu'occupe un produit donné par rapport aux marques et aux produits concurrents.




[Office de la langue française, 1983]





    Reference: http://www.granddictionnaire.com
xxxeurotransl
PRO pts in pair: 42

Peer comments on this answer (and responses from the answerer)
agree  Dave Simons: I'll go for that
1 day 18 hrs
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2 hrs
positioning or positionment (very rarely!!!)


Explanation:
Clearly, positioning answers your question, but please look the site
www.planete-acoustique.com/centre/USdevprod.htm
to verify that in English the word
positionment is also used: (citation)
===
Technico-commercial
p o s i t i o n m e n t
of the new products, assistance to the creation of brochures...
===

Of course, sites containin namely positioning (in economic sense) are >400,000, while positionment happens on units...

Therefore you sincerely might use positioning and look the use of the word in many URLs, e.g.,
hsb.baylor.edu/html/rajaratn/htmfiles/3305tmkt/sld020.htm

(strategic marketing, mentoring, market positioning, market )-> www.mentorsinmarketing.co.uk/

Positioning - Marketing Basics - strategies, segmentation ->
www.determan.net/Michele/mposition.htm
Also www.uiowa.edu/~commstud/adclass/adage-positioning.html
www.nii.org.tw/CNT/Member/Knowledge/2001CNR_zip/GlobalResea... (!)
portland.bcentral.com/portland/stories/1997/09/08/daily12.html
www.webenhance.net/market-positioning-leveraging.htm

Hope you have the answer!
Sincerely yours,
Dr. Tagir S. Tagirov
KSU


    see above URLs and Merriam Webster Coll Dict. (10th ed.)
ttagir
Local time: 10:09
Native speaker of: Native in RussianRussian, Native in TatarTatar
PRO pts in pair: 7

Peer comments on this answer (and responses from the answerer)
xxxeurotransl: no - especially to positionment
6 mins
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