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stratégie d'écrémage

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03:12 Jun 24, 2001
French to English translations [Non-PRO]
Marketing
French term or phrase: stratégie d'écrémage
marketing
zbida
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Summary of answers provided
na +1market skimming strategy
1964
naskimming stragegyRocky
nacreaming offtransatgees
na -1milking strategyAlain R


  

Answers


17 mins
skimming stragegy


Explanation:
stratégie d'écrémage = skimming stragegy
http://www.geocities.com/Athens/Oracle/7229/Termes/Arxius/cs...



    WWW
Rocky
Local time: 12:45
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25 mins peer agreement (net): +1
market skimming strategy


Explanation:
Prix :

valeur exprimée en dollar déterminée au terme des activités suivantes :

analyse de la structure des coûts, des frais et commissions de vente et de distribution, analyse du point mort et détermination des marges de profit cibles;
market skimming strategy (high introductory price to obtain profitability rapidly, followed by a high price strategy to maintain the level of profitability or a price reduction to increase market shares).

choix d’une stratégie de prix : par exemple, stratégie de pénétration (faible prix d'introduction afin de gagner rapidement de grandes parts de marché) ou une stratégie d'écrémage (prix d'introduction élevé afin d'atteindre la rentabilité rapidement, suivie d'une stratégie de prix élevé pour maintenir les niveaux de rentabilité ou d'une baisse de prix afin de gagner des parts de marché).



    Reference: http://strategis.ic.gc.ca/SSGF/sv00017f.html
1964
Turkey
Local time: 15:45
Native speaker of: Native in TurkishTurkish
PRO pts in pair: 294

Peer comments on this answer (and responses from the answerer)
agree  Nikki Scott-Despaigne: Clear, apparently right context, clear reliable source
4 days
  -> Sir Would you mind writing your real name I would like to know the person always sandwiching me
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2 hrs
creaming off


Explanation:
A normal English expression. But you will need an object to go with it, as it will not stand on its own eg "A strategy of creaming off the higher priced sales."

transatgees
United Kingdom
Local time: 12:45
Native speaker of: English
PRO pts in pair: 30
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1 day 3 hrs peer agreement (net): -1
milking strategy


Explanation:
-

Alain R
Canada
Local time: 07:45
PRO pts in pair: 26

Peer comments on this answer (and responses from the answerer)
disagree  Nikki Scott-Despaigne: "milk" here reads as tho' it were to obtain a benefit at the expense of another, rather than extr. best 2 put 2 good use
2 days 22 hrs
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