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I'm not sure what this is referring to in the following context. This is a market study about cheeses, and this appears in a list about when people eat a certain cheese:
any time and any place
after working hard
for picnics and snacks
breakfast (quick meal instead of milk)
end of meal, eaten with bread
with or without bread
à l ’apéritif
en plat: dans les salades, en cubes (i.e. grand format)
à la place d ’un repas, avec des fruits