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Explanation: I have a different interpretation as this is about marketing and not finance.
Perfumes typically have a brand name followed by a number like Chanel N°5, Chanel N°19 or Sélection N°1...
I read this as being about the launching of perfume of brand name X+number
"Chanel named her perfume, Chanel No. 5, after her lucky number five"
dextof Australia Local time: 08:46 Specializes in field Native speaker of: French, English