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discours de marque

English translation: branding

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:discours de marque
English translation:branding
Entered by: Fuad Yahya
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13:24 Mar 12, 2001
French to English translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: discours de marque
marketing context - they are promoting a company in a way that resembles a 'discours de marque'
branding
Explanation:
I work for a marketing department, and our director, who is British, often speaks of "branding." By that he means all the things that we say, write, and do to promote an awareness of the qualities that distinguish us from the competition. The outcome of this activity is "brand recognition" or "brand awareness."

Here is how the Computer Desktop Encyclopedia defines "branding":

"Applying a trade name to a product or service. It also refers to developing awareness for the name."


Here are a few web sites about branding:

http://www.robfrankel.com/

http://www.corebrand.com/

http://www.corporate-id.com/

http://www.lexicon-branding.com/


I hope this is helpful and relevant.

Fuad
Selected response from:

Fuad Yahya
Grading comment
Thank you for your help.
4 KudoZ points were awarded for this answer

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Summary of answers provided
nabrand address, brand speechxxxHenri
nabrand-based approachBuzzy
nabrand stewardshipNigel Patterson
nabrandingFuad Yahya
nadistinguishing message, bottom line...
Parrot


  

Answers


2 hrs
distinguishing message, bottom line...


Explanation:
The following text may give you an idea:

"La méthode du planning stratégique permet de bien conduire le diagnostic mais surtout de proposer la solution adéquate, c ’est-à dire, d ’aller jusqu ’au concept , jusqu ’a l ’idée créative qui est la recommandation du cœur du message : discours de marque ?, problématique d ’image ? ..."

There are really not many hits, some 16 on Internet, but it seems to be a catch phrase on the way to becoming a buzz word.


Parrot
Spain
Local time: 01:11
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)

8 hrs
branding


Explanation:
I work for a marketing department, and our director, who is British, often speaks of "branding." By that he means all the things that we say, write, and do to promote an awareness of the qualities that distinguish us from the competition. The outcome of this activity is "brand recognition" or "brand awareness."

Here is how the Computer Desktop Encyclopedia defines "branding":

"Applying a trade name to a product or service. It also refers to developing awareness for the name."


Here are a few web sites about branding:

http://www.robfrankel.com/

http://www.corebrand.com/

http://www.corporate-id.com/

http://www.lexicon-branding.com/


I hope this is helpful and relevant.

Fuad


    Computer Desktop Encyclopedia
Fuad Yahya
Native speaker of: Native in ArabicArabic, Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thank you for your help.
Login to enter a peer comment (or grade)

9 hrs
brand stewardship


Explanation:
A term in regular use in advertising / marketing today


    Own knowledge.
Nigel Patterson
United States
Local time: 18:11
Native speaker of: Native in EnglishEnglish
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12 hrs
brand-based approach


Explanation:
Just another suggestion to keep you going! As I understand it, it's not the "discours" that is quality, but the brand that is the primary element in their promotion or advertising.


    own knowledge of language
Buzzy
Local time: 01:11
Native speaker of: Native in EnglishEnglish
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18 hrs
brand address, brand speech


Explanation:
marque = brand

discours = address, speech


    Dictionnaire Commercial Angl.-Fr.-All.
xxxHenri
Local time: 01:11
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Changes made by editors
Feb 1, 2006 - Changes made by Fuad Yahya:
LevelNon-PRO » PRO
Feb 1, 2006 - Changes made by Fuad Yahya:
Field (specific)(none) » Marketing / Market Research


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