discours de marque
English translation: branding
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| 13:24 Mar 12, 2001 |
| French to English translations [PRO] Marketing - Marketing / Market Research | ||||
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|  Selected response from: Fuad Yahya | |||
Grading comment
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| Summary of answers provided | ||||
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| na | distinguishing message, bottom line... |
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| na | branding |
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| na | brand stewardship |
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| na | brand-based approach |
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| na | brand address, brand speech |
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Answers
2 hrs
distinguishing message, bottom line... Explanation: The following text may give you an idea: "La méthode du planning stratégique permet de bien conduire le diagnostic mais surtout de proposer la solution adéquate, c ’est-à dire, d ’aller jusqu ’au concept , jusqu ’a l ’idée créative qui est la recommandation du cœur du message : discours de marque ?, problématique d ’image ? ..." There are really not many hits, some 16 on Internet, but it seems to be a catch phrase on the way to becoming a buzz word. |
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8 hrs
branding Explanation: I work for a marketing department, and our director, who is British, often speaks of "branding." By that he means all the things that we say, write, and do to promote an awareness of the qualities that distinguish us from the competition. The outcome of this activity is "brand recognition" or "brand awareness." Here is how the Computer Desktop Encyclopedia defines "branding": "Applying a trade name to a product or service. It also refers to developing awareness for the name." Here are a few web sites about branding: http://www.robfrankel.com/ http://www.corebrand.com/ http://www.corporate-id.com/ http://www.lexicon-branding.com/ I hope this is helpful and relevant. Fuad Computer Desktop Encyclopedia |
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9 hrs
brand stewardship Explanation: A term in regular use in advertising / marketing today Own knowledge. |
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12 hrs
brand-based approach Explanation: Just another suggestion to keep you going! As I understand it, it's not the "discours" that is quality, but the brand that is the primary element in their promotion or advertising. own knowledge of language |
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18 hrs
brand address, brand speech Explanation: marque = brand discours = address, speech Dictionnaire Commercial Angl.-Fr.-All. |
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