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16:25 Dec 2, 2004
This question was closed without grading. Reason: No acceptable answer
French to English translations [PRO] Marketing - Marketing / Market Research
French term or phrase:brochure poignée
One of a list of items to be used in the promotional activity of a pharmaceutical company:
Leaving this one open, as it seems impossible to be sure. Will have to see if the client can help clear this up. Many thanks to all for the imaginative responses.
Automatic update in 00:
13 mins confidence:
Explanation: I have two ideas about this - either it's a reference to a 'poignée de main', a handshake, and this is a hideous marketing term meaning a brochure 'warmly introducing you to the product', as with a handshake (!)...or it's simply a brochure 'with a handle'. What this would look like I don't know, I was picturing those plastic-wrapped magazines you sometimes get with a sort of paper sash around the middle.
Sorry I couldn't be of any real help.
Charlotte Allen United Kingdom Local time: 08:14 Native speaker of: English PRO pts in category: 4
I am specialised in tourism and hotellerie and I cannot really find it, I have asked around and this term apparently does not exist..isn't it maybe a keyboard mistake and it should read brochure soignée...?
Simpa Local time: 09:14 Native speaker of: Italian