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brochure poignée

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16:25 Dec 2, 2004
This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: brochure poignée
One of a list of items to be used in the promotional activity of a pharmaceutical company:

-Présentoir comptoir
-Panneau vitrine
-Brochure poignée
-Stop rayon
-Brochure consommateur
egunn
Local time: 08:14
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Summary of answers provided
3pondered brochurexxxKRAT
3brochure soignée??
Simpa
3My guess
Conor McAuley
1hand-sized brochureCharlie Bavington
1introductory brochure
Charlotte Allen


Discussion entries: 1





  

Answers


13 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
brochure poignée
introductory brochure


Explanation:
I have two ideas about this - either it's a reference to a 'poignée de main', a handshake, and this is a hideous marketing term meaning a brochure 'warmly introducing you to the product', as with a handshake (!)...or it's simply a brochure 'with a handle'. What this would look like I don't know, I was picturing those plastic-wrapped magazines you sometimes get with a sort of paper sash around the middle.

Sorry I couldn't be of any real help.

Charlotte Allen
United Kingdom
Local time: 08:14
Native speaker of: English
PRO pts in category: 4
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22 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
brochure poignée
brochure soignée??


Explanation:
Hi Philip,

I am specialised in tourism and hotellerie and I cannot really find it, I have asked around and this term apparently does not exist..isn't it maybe a keyboard mistake and it should read brochure soignée...?
ciao
simonetta /simpa

Simpa
Local time: 09:14
Native speaker of: Italian
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38 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
brochure poignée
hand-sized brochure


Explanation:
just an idea - maybe it's something very compact, about the size of a hand...

Charlie Bavington
Local time: 08:14
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
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16 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
brochure poignée
My guess


Explanation:
is that it refers to the physical make-up of the brochure, ie is it hard-back, softback, cellophane cover, etc etc etc, ring-binder.

GDT gives "poignée" as "lift" in its "industrie papeière" category, maybe this will help you.

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Note added at 16 hrs 38 mins (2004-12-03 09:03:55 GMT)
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O hits on Google for this term though.

Also could be brochure enclosed in drugs packs or a trade brochure (for doctors etc to flog their products for them), as opposed to a consumer brochure.

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Note added at 16 hrs 40 mins (2004-12-03 09:05:52 GMT)
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Papetière.

\"Poignée\" perhaps refers to the way in which the brochures pages are attached - ie ring-binder or clamp-binder???

Conor McAuley
France
Local time: 09:14
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 43
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1333 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
pondered brochure


Language variant: Ελληνικά

Explanation:
Σταθμισμένη μπροσούρα


    Reference: http://www.ProZ.com
xxxKRAT
Local time: 10:14
Native speaker of: Creek
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