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Explanation: One possibility.
You find this used in a lot of marketing texts.
www.directmag.com/mag/marketing_learn_past/ - 37k
Companies have found that by using age, marital status, income and presence of children they can create segments that are reasonably different from one another, and yet large enough to warrant targeting of special offers, customized pricing and positioning of products, and different creative thrusts.
Hasbro has assimilated what "most toy companies don't understand or have been slow to accept," says Richard Chase, a psychiatry professor at Johns Hopkins University in Baltimore and a toy consultant. "The greatest creative thrusts in toys today have come from outside their own talentpools -- namely, the video-game electronics, television and film industries."
French Foodie Local time: 08:10 Specializes in field Native speaker of: English PRO pts in category: 50