English translation: Here, its oversized aspect is played out
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18:20 Dec 8, 2004
French to English translations [PRO] Marketing - Marketing / Market Research
French term or phrase:joué dans sa démesure
L'idée est de capitaliser sur le sac, symbole de shopping, mais aussi de bonne affaire. Ici, il est joué dans sa démesure, comme un lieu, une boutique.