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marronnier

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:marronnier (media/press/marketing)
English translation:perennial/perennial event
Entered by: Martin Cassell

17:13 Nov 14, 2007
This question was closed without grading. Reason: Answer found elsewhere

French to English translations [PRO]
Marketing - Media / Multimedia / Press jargon
French term or phrase: marronnier
«Création de communiqués [de presse] liés aux marronniers (rentrée, Noël, soldes, été…)»

OK, I have the definition of this, no problem: «Sujet rebattu qui reparaît régulièrement (comme la floraison des marronniers d'Inde, au printemps).»

But what, oh what, would a corresponding term in EN(UK) media jargon be?
Martin Cassell
United Kingdom
Local time: 11:47


Summary of answers provided
3 +2(the good) old chestnuts
CMJ_Trans (X)
4evergreen
Juan Jacob
4seasonal events
Jennifer Levey
3recurring events
Emma Paulay


Discussion entries: 1





  

Answers


42 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
evergreen


Explanation:
Just saw this, think it fits.
http://fr.wikipedia.org/wiki/Marronnier_(journalisme)
Small, non important news paper notes.

Juan Jacob
Mexico
Local time: 04:47
Native speaker of: Native in SpanishSpanish, Native in FrenchFrench
Notes to answerer
Asker: ¡Gracias Juan! - I think your suggestion is more along the right lines, but I haven't found a reference in EN for this usage

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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
seasonal events


Explanation:
Online Publishers Association | OPA News | Press ReleasesMajor news events such as Hurricane Katrina and high profile seasonal events such as the NCAA Final Four Basketball tournament are clearly driving consumers ...
64.13.250.16/newsletter.php?newsId=242&newsType=pr - 26k - Cached - Similar pages
Press AreaLiving history, conservation, gardens, and seasonal events. ... A general press release about Brighton Museum & Art Gallery ...
www.royalpavilion.org.uk/press/current_browse.asp?subcatego... - 24k - Cached - Similar pages

Press Release... of land and water-based recreational sites, museums and seasonal events that appeal to families, outdoor enthusiasts, and history buffs alike. ...
www.nyscanals.gov/news/pressrel/2007/2007-04-10-eventscal.h... - 6k - Cached - Similar pages

[PDF] PRESS RELEASEFile Format: PDF/Adobe Acrobat - View as HTML
PRESS RELEASE. FOR IMMEDIATE RELEASE. BOX OFFICE: 973-539-8008 ... one of the many seasonal events beginning Saturday, November 24 and running through ...
www.mayoarts.org/documents/Holidayrelease_000.pdf - Similar pages

Press Release - Salford City CouncilHome » Your council » Press releases » Press Release ... the seasonal events guide takes us right through to the ever popular Santa Dash at The Quays on 16 ...
www.salford.gov.uk/council/pressreleases/pressrelease.htm?i... - 20k - Cached - Similar pages

Jennifer Levey
Chile
Local time: 06:47
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 66
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6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
(the good) old chestnuts


Explanation:
sounds like a back translation

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Note added at 1 hr (2007-11-14 19:02:16 GMT)
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not if you add "good old" before it. I still think the French came from English to start with

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Note added at 1 hr (2007-11-14 19:12:23 GMT)
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OLD FAITHFULS

CMJ_Trans (X)
Local time: 12:47
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Notes to answerer
Asker: hmmm ... this was the first thing I ruled out, as to my ear it is far too pejorative in EN


Peer comments on this answer (and responses from the answerer)
agree  katsy: I agree - would maybe have suggested "hoary chestnuts"?? Don't see the pb with pejorative -ness, as it describes the usual subjects trotted out at specific times of year...
4 hrs

agree  Cervin
15 hrs
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
recurring events


Explanation:
I think the emphasis is on the recurring, pretty-much-fixed-date nature of the events.

Emma Paulay
France
Local time: 12:47
Specializes in field
Native speaker of: English
PRO pts in category: 12
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