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In this context, I would see if the word "link" can be used. I looked it up in the What's?com dictionary. Here is part of the definition:
"The most common form of link is the highlighted word or picture that can be selected by the user (with a mouse or in some other fashion), resulting in the immediate delivery and view of another file."
"Links are what make the World Wide Web a web."
artyan United States Local time: 11:14 Native speaker of: Russian