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|French to English translations [Non-PRO]|
|French term or phrase: Une offre qui joue la differentition, cle du succes en Selectif|
|Heading under the strengths of the product.|
Table of contents about a new line of make-up removers and toners, limited edition (selective distribution of the products)
This is the heading, and then it goes on to talk about the sizes available, the competition, etc.
|Local time: 05:26|
Selected response from:
BOB DE DENUS
Local time: 23:26
|Thank you so much for taking the time to help|
Going from your input, and Helen's, I wrote: An offer based on differentiation, the key to success in selective marketing.
It seems they were refering to both the product, as well as its promotion, in this sentence, so this translation could include both.
Thanks for your expertise!!
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2 mins confidence: 20 hrs confidence:
A product offering that relies on differentiation, the key to success in selective distribution.
While I basically agree with Bob's suggestion, I think there are a couple of terms that could be clarified by Ingrid. I read *Offre* as the product offering--the product line or lines, not a promotional offer.
Differentiation strategy is product differentiation, the use of product attributes (ingredients, texture, price, name) to set the product apart from the competition.
*Selectif*, in view of the previous posting, seems to refer specifically to selective distribution, only the distribution/place aspect of the marketing mix (4 Ps of product, price, place/distribution, and promotion) not to (selective) marketing as a whole.
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