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calepinage

English translation: layout

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:calepinage
English translation:layout
Entered by: Kimberly De Haan
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17:50 Aug 5, 2010
French to English translations [PRO]
Marketing - Printing & Publishing / Perfumes
French term or phrase: calepinage
In a PPT for a cosmetics chain, explaining the do's and don't's for its mailings and e-mailings, the following list of do's appears for how to make its mailings immediately recognizable:
- Utilisation systématique du visuel institutionnel ou animation
- Format carré 15 x 15 cm)
- Présence de la frise bain
- Présence du bandeau matière
- **Calepinage sur le cartouche**
- Typo utilisée : Helvetica Neue

In this context, would the "cartouche" be the footer of the flyer? However, I haven't been able to find "calepinage" in this context.
Can anyone help me?
Kimberly De Haan
Italy
Local time: 22:26
layout
Explanation:
'Layout' is the meaning of calepinage used in relation to tiles, i.e. how they are placed relative to the floor/wall space, window openings, bathtubs, etc., especially if motifs or specal tiles such as frieze/border elements are used.

I can only imagine it is used the same way here, and everything must be laid out (harmoniously) around the cartouche which in the context of design drawings is the "title block". Quite what it might be in your documents I don't know. While "footer" is a possibility, there is no guarantee that the cartouche will be (systematically) at the bottom. Like cosmetics.
Selected response from:

xxxBourth
Local time: 04:26
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Summary of answers provided
3layoutxxxBourth
Summary of reference entries provided
liz askew

  

Answers


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
layout


Explanation:
'Layout' is the meaning of calepinage used in relation to tiles, i.e. how they are placed relative to the floor/wall space, window openings, bathtubs, etc., especially if motifs or specal tiles such as frieze/border elements are used.

I can only imagine it is used the same way here, and everything must be laid out (harmoniously) around the cartouche which in the context of design drawings is the "title block". Quite what it might be in your documents I don't know. While "footer" is a possibility, there is no guarantee that the cartouche will be (systematically) at the bottom. Like cosmetics.

xxxBourth
Local time: 04:26
Native speaker of: Native in EnglishEnglish
PRO pts in category: 92
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Reference comments


27 mins
Reference

Reference information:
calepinage OR calpinage > calpinage
5 posts - 4 authors - Last post: 1 May 2001
slab layout, layout drawing, short specs. Explanation: GRAND DICTIONNAIRE bâtiment 1 / 2 architecture short specs registration calepinage ...
www.proz.com › ... › French to English › Tech/Engineering - Cached - Similar

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Note added at 29 mins (2010-08-05 18:19:53 GMT)
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plan de calpinage
2 posts - 1 author - Last post: 5 Sep 2008
(KudoZ) French to English translation of plan de calpinage [Heating/air conditioning - Other (Tech/Engineering)].
www.proz.com › KudoZ home › French to English › Other - Cached - Similar

liz askew
United Kingdom
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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