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You're right, Jock, the source is badly written - but it's not a translation, it's straight from the horse's mouth. ;-) Hence my self-doubt at times. But after reading the other KudoZ that Tony mentioned, I believe he's on the right track.
Nancy, we had a thing a bit like this before; I think then it was 'broches', but I'm pretty sure they're actually talking about the same thing — you know, those chrome-plated (etc.) metal rods that poke straight out from the wall, to display packs face-on
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18 mins confidence: peer agreement (net): +3
Explanation: Here's one site that uses this term for what I think are being talked about in your context (note: I think this is UK)