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faire pivoter


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10:18 Jun 19, 2017
This question was closed without grading. Reason: Other

French to English translations [PRO]
Telecom(munications) / A start-up
French term or phrase: faire pivoter
Hello all,

I need help with the above verb used in the following context:

On dit toujours que les ingénieurs aiment bien faire de la technique et qu’ils attendent que leur produit soit complètement prêt avant d’aller chez le client, et ils ont une idée préconçue du produit et du besoin. Je crois que le seul conseil qu’on pourrait donner, c’est d’aller très vite chez les clients parce que, en fait, vos clients vont déformer, vont vous faire pivoter, et les pivots, parfois, ça peut tout changer. Dans notre cas, on a embauché un commercial très vite, au bout de quelques mois, et par ce biais-là, on a rencontré un prospect qui est devenu un client, qui a fait pivoter l’entreprise, et ce pivot représente aujourd’hui quasiment 70 % du chiffre d’affaires
Local time: 09:25

Summary of answers provided
3 +2reorient, make (the company) pivotmrrafe
4Having turned around
Johannes Gleim



3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Having turned around

pivoter⇒ vi (tourner autour d'un axe) spin vi
pivot, revolve vi
Dans cette acrobatie l'avion pivote avant de descendre.
In this acrobatic feat, the plane spins before descending.
pivoter vi (tourner sur soi-même) (heel) turn on vi + prep
turn, spin vi
turn around, spin around vi + adv
pivot vi

Definition of turn around
intransitive verb
1: to become changed for the better
2: to act in an abrupt, different, or surprising manner —used with and after three years he just turned around and left school
https://www.merriam-webster.com/dictionary/turn around

As a turn-around manager, Dr. Rife quickly evaluates the candidate business and gains end-to-end understanding of core business practices. In these assignments GENEVA frequently commits to success by establishing an incentive fee structure. Tasks balance analysis, planning, restructuring and investments with measureable goals and solutions generally include operational and staffing adjustments enforced by new or upgraded systems and practices.
Dr. Rife has worked as both CEO and CIO in turn-around assignments.

How to Use Enterprise Architectural Concepts to Turn Around Your ERP to Meet Key Business Needs
• How do you turn analyses into action and what do you need to achieve a successful turnaround?
This section explains how to plan and realize the implementation, thereby using TOGAF and the capabilities as a continual reference point to check if the key aspects are being realized.

For companies requiring corporate turnaround and restructuring, Chikol provides an operational analysis, which documents where failures have occurred in a corporation. Once the analysis has been completed, Chikol also develops a recovery plan so that the business can get back on track.

faire pivoter son entreprise
equals to: having turned around his enterprise.

The Canadian company, which has lost most of the smartphone market to Apple's iPhone and gadgets powered by Google Inc's Android operating system, has laid off some 9,500 employees, or more than half its workforce since 2011, as it has rushed to cut costs in the face of mounting losses.
Chen, who was credited with having turned around enterprise software maker Sybase Inc in the late 1990s, has now decided to focus less on the consumer market and more on BlackBerry's core audience of corporate and government clients and their employees - many of whom have for long eschewed touch screen smartphones in favor of BlackBerry's physical keyboard devices.

Even though he had lived most recently in New York City, Goepp had kept his long-time home in suburban Atlanta, where the SmartBox franchise was located. Though the business was having some challenges, that actually made it appealing, says Goepp. “It had a three-year declining sales trend, lacked branding and messaging, and we could make an asset allocation of the business for pennies on the dollar,” he explains. Having turned around those kinds challenges before in the corporate world, he decided to do it for himself.

See also http://www.proz.com/kudoz/6347366

Johannes Gleim
Local time: 15:25
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 12
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11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
reorient, make (the company) pivot

In US EN, pivot is a trendy neologism I started noticing a couple of years ago. Reorient is more traditional but perhaps stodgy, depending on the audience.

Pivot usually is an intransitive verb - i.e., the company pivots or is made to pivot, rather than someone pivoting the company. Reorient is transitive (management reoriented the company, the company reoriented itself, etc.).

Note added at 13 hrs (2017-06-19 23:53:45 GMT)

Pivot - a cliche as trendy as today's headlines! (video at 1:00) https://www.bloomberg.com/news/videos/2017-06-19/rbc-s-mahan...

Local time: 09:25
Works in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  michael10705
8 hrs
  -> merci

agree  Kim Metzger
13 hrs
  -> merci
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