im Quadrat (here)

English translation: squared

15:46 Oct 13, 2004

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: im Quadrat (here)

A promotional presentation of a city starts with:

XXX - Gegensätze im Quadrat: Die Industrie-Metropole XXX hat weit mehr zu bieten, als....

It sounds like a play on words to me...but I don't quite get it: does it mean: an abundance of contradictions, or a study in contrasts...

Tell me it has nothing to do with "squared"!

foehnerk (X) KudoZ activity Questions: 60 (1 open) (1 closed without grading) Answers: 534
Local time: 06:17

English translation:squared

Explanation:
I guess they're talking about Mannheim, famous for its square layout.

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Note added at 3 mins (2004-10-13 15:49:32 GMT)
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how about \"squaring juxtapositions\"

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Note added at 12 mins (2004-10-13 15:58:40 GMT)
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\"Sehr schlicht kam sie daher, auf den ersten Blick so gar nicht als Marke erkennbar: der Stadtname schwarz gesetzt in einer modernen, serifenlosen Schrift. Zu dessen Ende die Hochzahl „2“ welche in Weiß auf ein kleines rotes Viereck platziert ist. MANNHEIM². Wieso Mannheim hoch zwei? Was soll diese Quadratzahl am Ende des Stadtnames? Mannheim zum Quadrat … Mannheim im Quadrat … aha, natürlich! Mannheim, jedem als die in Quadraten angelegte Stadt bekannt, die Hochzahl im roten Viereck bringt es kurz und klar auf den Punkt ... \"
http://www.c6-magazin.de/magazin/mannheim/2002/12/1039539527...

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Note added at 1 hr 6 mins (2004-10-13 16:52:43 GMT) Post-grading
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how about \"grid contrasts\"

Selected response from:

Alison Schwitzgebel
France
Local time: 12:17

Grading comment

Thanks Alison, for the leads and suggestions.
4 KudoZ points were awarded for this answer

Summary of answers provided

squared

Alison Schwitzgebel

Discussion entries: 1

Answers

2 mins confidence:

squared

Alison Schwitzgebel
France
Local time: 12:17
Works in field
Native speaker of:

English,

German
PRO pts in category: 47

Grading comment

Thanks Alison, for the leads and suggestions.

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