Aufklapper

English translation: fold-out ad; (inside) back/front cover fold-out

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Aufklapper
English translation:fold-out ad; (inside) back/front cover fold-out
Entered by: sylvie malich

09:20 Apr 7, 2005
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Aufklapper
"Dazu die Fachanzeige als Aufklapper auf der Titelseite."

This appears on the notes pages of a presentation by a company about the marketing strategies of its rivals.

I'm not sure what "Aufklapper" means here - presumably it is referring to the publication in which the advert appears? Is it some kind of fold-out flap on the front cover?
Louise Gough
United Kingdom
Local time: 03:40
fold-out ad; (inside) back/front cover fold-out
Explanation:
Not exactly a flap, but an (inside) front cover or (inside) back cover fold-out ad or also fold-out back or front cover ad.
Selected response from:

sylvie malich
Germany
Local time: 04:40
Grading comment
Thank you.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2fold-out ad; (inside) back/front cover fold-out
sylvie malich


Discussion entries: 1





  

Answers


27 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
fold-out ad; (inside) back/front cover fold-out


Explanation:
Not exactly a flap, but an (inside) front cover or (inside) back cover fold-out ad or also fold-out back or front cover ad.


    Reference: http://www.morganconnection.net/adrates.html
sylvie malich
Germany
Local time: 04:40
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thank you.

Peer comments on this answer (and responses from the answerer)
agree  Sarah Swift
3 hrs

agree  Sarah Downing
3 hrs
  -> Why, thanks Sarah and Sarah.
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