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Schwerpunktmarkt

English translation: market on which they focus their activities

10:36 Sep 27, 2000
German to English translations [PRO]
Bus/Financial
German term or phrase: Schwerpunktmarkt
A company writes that for a specific brand of product, der einzige europäische Schwerpunktmarkt ist Polen. Text revolves around market position and strategies for tackling markets.
Julie
English translation:market on which they focus their activities
Explanation:
I would translate it as:
Poland is the only European market on which they concentrate
Schwerpunkt verlagern = to shift the focus of activities towards
Selected response from:

Gillian Searl
United Kingdom
Local time: 22:22
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
nakey market
Elisabeth Moser
naKey market
Desre Derda
namarket on which they focus their activities
Gillian Searl
naSee below
Randi Stenstrop


  

Answers


2 mins
key market


Explanation:
Schwerpunktmarkt=key market/also:
main market, market of concentration


    Muret-Sanders
Elisabeth Moser
United States
Local time: 17:22
Native speaker of: Native in GermanGerman
PRO pts in pair: 786
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15 mins
Key market


Explanation:
Main could also be used

Desre Derda
Switzerland
Local time: 23:22
PRO pts in pair: 8
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23 mins
market on which they focus their activities


Explanation:
I would translate it as:
Poland is the only European market on which they concentrate
Schwerpunkt verlagern = to shift the focus of activities towards


    Schaefer - Management and Marketing Dictionary
Gillian Searl
United Kingdom
Local time: 22:22
Native speaker of: English
PRO pts in pair: 126
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1 hr
See below


Explanation:
What we have here is a non-literal use of Schwerpunkt (centre of gravity. Judging from the context, the fact that Poland is the Schwerpunktmarkt is not the result of a strategy. I would say something like:

... (for this brand) the only really important market in Europe so far is Poland.

I hope this helps.

Randi Stenstrop
Local time: 23:22
Native speaker of: Danish
PRO pts in pair: 265
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