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Zweit-Vermarktung

English translation: two-level marketing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Zweit-Vermarktung
English translation:two-level marketing
Entered by: Kim Metzger

15:59 Jan 31, 2001
German to English translations [PRO]
Bus/Financial
German term or phrase: Zweit-Vermarktung
Someone is describing steps taken to increase the company's market share. Among other things, he plans to develop "eine eigene Zweit-Vermarktung durch ein neues Angebot im Handel."
Kim Metzger
Mexico
Local time: 10:57
two-level marketing
Explanation:
Definitely not "second-hand marketing", which sounds as if second-hand goods are being sold. "Two-level marketing" is a technique, for instance that a certain cream is sold under one trade name in a high-level market, and then the same product is offered as a cheaper version, for instance under the trade name of a chain.
Selected response from:

Alexander Schleber (X)
Belgium
Local time: 18:57
Grading comment
Thank you. Yes, this seems to be what was meant in my text.
4 KudoZ points were awarded for this answer



Summary of answers provided
nasecond-hand marketing
Uschi (Ursula) Walke
nasecond edition
Evi Wollinger
natwo-level marketing
Alexander Schleber (X)
namarket segmentation
Henri (X)


  

Answers


13 mins
second-hand marketing


Explanation:
... develop their own second-hand marketing by means of a new trading offer.


    Langenscheidt/Oxford
Uschi (Ursula) Walke
Local time: 02:57
Native speaker of: Native in GermanGerman
PRO pts in pair: 492
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4 hrs
second edition


Explanation:
A Google search of the word "Zweit-Vermarktung" made it clear that this must be what they are talking about.
Without the whole context it is difficult for me to figure out how you would translate the sentence, but a "Zweit-vermarktung" is a second edition of a certain product going on the market.


    Google and Pons dictionary
Evi Wollinger
Germany
Local time: 18:57
Native speaker of: Native in GermanGerman
PRO pts in pair: 47
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9 hrs
two-level marketing


Explanation:
Definitely not "second-hand marketing", which sounds as if second-hand goods are being sold. "Two-level marketing" is a technique, for instance that a certain cream is sold under one trade name in a high-level market, and then the same product is offered as a cheaper version, for instance under the trade name of a chain.

Alexander Schleber (X)
Belgium
Local time: 18:57
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 2426
Grading comment
Thank you. Yes, this seems to be what was meant in my text.
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14 hrs
market segmentation


Explanation:
my view

Henri (X)
Local time: 18:57
PRO pts in pair: 59
Login to enter a peer comment (or grade)



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