Schlagzahl

English translation: step, pick up the pace

17:13 Apr 21, 2005

German to English translations [PRO]
Bus/Financial - Business/Commerce (general)

German term or phrase: Schlagzahl

Schlagzahl erhöhen bei E-Auktionen

Einkauf verstärkt Auftragsvergabe übers Internet

Die Auftragsvergabe über E-Auktionen oder E-Biddings optimiert den Einkauf, reduziert Kosten, verbessert die internen Prozesse und führt zu wettbewerbsgerechten Angeboten

-This the headline and subheadlines for an internal company article. The article discusses how customers are increasingly using the Internet to order parts and bid for contracts so my first inclination is to translate the headline as "E-Sales on the Rise" (or "E-Auctions)

However, could "Schlagzahl" refer to something like overall sales/revenue, making the following more appropriate? - "E-auctions increase sales figures"

Many thanks in advance for any input!

Best,
Matt

Matt Baird KudoZ activity Questions: 13 (none open) Answers: 2 Germany
Local time: 20:42

English translation:step, pick up the pace

Explanation:
...as in gymnastics - from 60bpm to 120bpm.

Although I can't get over the phrasing - the structure is that of an imperative: You shall increase the pace! Hmmm.

Selected response from:

VerenaH (X)
Local time: 20:42

Grading comment

In the end, I think "pick up the pace" is a good way to to hold on to the rowing metaphor, regardless of how weak the metaphor may be in the source text anyway. I decided on "E-Auctions Picking up Pace" for the title but offered my original suggestion as an alternative depending on how important the client feels the reference to rowing frequency is for the article.

Thanks to everyone for all the great input!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +3

step, pick up the pace

VerenaH (X)

3 +2

frequency

Oliver Annacker

won auctions

kunstkoenigin

increase the rating

Susanne Rindlisbacher

stroke rate

Jeremy Amos

success rate, hit rate

Terry Gilman

Increase the hits

Frosty

Discussion entries: 1

Answers

6 mins confidence:

peer agreement (net): +3

Schlagzahl erhöhen

step, pick up the pace

Explanation:
...as in gymnastics - from 60bpm to 120bpm.

Although I can't get over the phrasing - the structure is that of an imperative: You shall increase the pace! Hmmm.

VerenaH (X)
Local time: 20:42
Native speaker of:

German
PRO pts in category: 4

Grading comment

16 mins confidence:

peer agreement (net): +2

frequency

Explanation:
Schlagzahl is a term originating in sports (=rowing frequency). With "erhöhen" its an appeal to use E-Auctions more often. If the headline would describe increasing sales figures or something, it would be "erhöht". So it means something like "Recommending the increased use of E-auctions."

Oliver Annacker
Sweden
Local time: 20:42
Native speaker of: German
PRO pts in category: 4

4 mins confidence:

won auctions

Explanation:
number of won actions

--------------------------------------------------
Note added at 9 mins (2005-04-21 17:23:23 GMT)
--------------------------------------------------

hit number

--------------------------------------------------
Note added at 32 mins (2005-04-21 17:45:58 GMT)
--------------------------------------------------

hit number = Schlagzahl (hit d.h. Z.B. erfolgreiche Auftraggewinnung / Kundenbesuch)
http://www.zfu.ch/service/fartikel/fartikel_pin.htm

\"\"Schneller mehr verkaufen. Wie wichtig neue Instrumente des Vertriebscontrolling im Verkauf inzwischen sind, zeigt auch ein simples Rechenexempel: Vor zehn Jahren war es möglich, einen Auftrag im Umfang von rund SFr. 75 000.- mit 34 vertrieblichen Tätigkeiten, sogenannten \"Schlägen\" abzuschliessen. Heute muss derselbe Mitarbeiter die doppelte Schlagzahl aufwenden, um den gleichen Auftrag und damit den gleichen Umsatz einzufahren. \"\"

kunstkoenigin
Local time: 20:42
Native speaker of:

Spanish

41 mins confidence:

success rate, hit rate

Explanation:
As you say, this is more associated with sales than purchasing, but buyers have to meet targets for cost reduction, which e-auctions help them do.

Terry Gilman
Germany
Local time: 20:42
Specializes in field
Native speaker of:

English
PRO pts in category: 23

43 mins confidence:

Increase the hits

Explanation:
Could maybe be used to refer to both the number of visitors and the goods sold!

Frosty
Local time: 20:42
Specializes in field
Native speaker of: English
PRO pts in category: 16

4 hrs confidence:

increase the rating

Explanation:

... even more so when you try to increase the rating with your feet out. ...
www.mastersrowing.org/articles. cfm?action=read&cat=3&column_ID=297

...
it up to 28" or "wind it up to race rating" is used to increase the rating. ...
www.firstandthird.org/tables/rowing/coxjob.shtml

Susanne Rindlisbacher
Portugal
Local time: 19:42
Works in field
Native speaker of:

German
PRO pts in category: 16

15 hrs confidence:

stroke rate

Explanation:
To me the headline seems a little erroneous anyway. They seem to be making a rather weak play on Schlag as hit, but the double meaning doesn't really work (IMH non-native speaker O). To me it seems like an analogy without any analogousness. (Sorry about the neologism.) I would therefore tend to offer a rather literal translation, "raise the stroke rate with e-auctions" or some such. (Stroke rate, BTW, is the correct literal translation.)

Jeremy Amos
United Kingdom
Local time: 19:42
Native speaker of: English
PRO pts in category: 7

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English translation: step, pick up the pace

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