Akquisition

English translation: originally acquired customers / acquired data

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Akquisition
English translation:originally acquired customers / acquired data
Entered by: Alexander Schleber

07:36 Aug 23, 2019
German to English translations [PRO]
Marketing - Internet, e-Commerce / IT marketing (SEO, SEA) with a focus on improving the Google ranking of the prospective customer\'s website
German term or phrase: Akquisition
Hi,

This is from a full-on SEO and SEA IT marketing quotation from Switzerland.

I do not understand this word:

DECH context:
Live-Marktforschungs-Analyse / Kundensprache
Im letzten Schritt von Phase 1 wird eine „Advanced Keyword-Research“ durchgeführt.
Diese basiert jedoch nicht wie im klassischen Sinne auf den reinen Daten von Google, sondern direkt auf dem aktiven Verhalten des Zielmarktes (Live-Marktforschung) und bildet die Grundlage für die daraus abzuleitenden Optimierungsmassnahmen.
Als Basis wird eine breit aufgestellte (mit einer möglichst grossen Anzahl relevanter Keywords) Google Ads-Kampagne erstellt.
Über diese Kampagne werden in ausgewählten Zielmärkten über einen definierten Zeitraum von ca. 6-8 Wochen potenzielle Kunden auf die Website gebracht.
Mit Hilfe der Kampagnen analysieren wir die ursprüngliche ***Akquisition*** im Vergleich zum Suchverhalten auf Ihrer Website.
Die Analyse zeigt auf:
Welche Suche bei Google löst welche Konversion auf der Website aus?
Welche Keywords bringen Anfragen, Leads, => Umsatz?
Für welche Begriffe lohnt sich SEA und SEO?
=> Kundensprache
Wo befinden sich ggf. Schwachstellen des Internetauftritts?
Wie überzeugen die Zielseiten?
Welche Landingpages braucht es?
Kurzfristiger ROI erzeugen (Kundengewinnung + gleichzeitige Datenerhebung)

Could anybody help me understand this word, please :‑)? What was originally gained here, and if so, how can something have been originally gained in the first place, rather than having been gained COMPARED TO any original/source state/status?

Good native speaker translations would be preferable over very good translations from linguists whose mother tongue is not English. UK English slightly preferable over American English, but not by miles.

Cheers,
Sebastian Witte
Germany
Local time: 20:18
originally acquired data
Explanation:
I would use "originally acquired data" --> those are the search terms (keywords) recorded during website searches, which are used by them. "Acquired data" would also do.
Selected response from:

Alexander Schleber
Belgium
Local time: 20:18
Grading comment
Thank you, Alexander.
2 KudoZ points were awarded for this answer



Summary of answers provided
4originally acquired data
Alexander Schleber


Discussion entries: 8





  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
originally acquired data


Explanation:
I would use "originally acquired data" --> those are the search terms (keywords) recorded during website searches, which are used by them. "Acquired data" would also do.

Alexander Schleber
Belgium
Local time: 20:18
Meets criteria
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 17
Grading comment
Thank you, Alexander.

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: No, I'm pretty sure it's customers that are being acquired.
1 hr
  -> After re-reading the entire article, I do think you are right.

neutral  Eleanore Strauss: I'm also pretty sure this refers to customer acquisition. Akquise is new business
3 hrs
  -> After re-reading the entire article, I do think you are right.
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