Ausrichtung Positionierung

English translation: (strategic/product) direction and positioning

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Ausrichtung Positionierung
English translation:(strategic/product) direction and positioning
Entered by: casper (X)

14:50 Aug 15, 2010
German to English translations [PRO]
Bus/Financial - Management / Stragetic consultancy/marketing
German term or phrase: Ausrichtung Positionierung
This is taken from a presentation by a top-tier strategic management consultancy which is advising a German bank.

One of the key aspects of the project is to examine positioning, as well as the product range, pricing...etc.

My question is - what would be the best translation of 'Ausrichtung' here.

Determining positioning
Setting positioning...?

The double 'ing' sounds awkward but it reflects a similar problem in the source and having worked with such consultants, this is probably OK stylistically.

Was meinen Sie?
PoveyTrans (X)
Local time: 01:58
(product) direction and positioning
Explanation:
...creating product direction and positioning objectives
http://shortify.com/10901



strategic direction and positioning
http://shortify.com/10900

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Note added at 1 hr (2010-08-15 16:35:35 GMT)
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As CEO and COO of Bananatreecam.com, Steve leads the company’s corporate strategy, drives product direction and positioning, raises funds, and generates awareness for Bananatreecam among industry analysts and potential partners.
http://www.bananatreecam.com/the-team
Selected response from:

casper (X)
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4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1(product) direction and positioning
casper (X)


Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
zur Ausrichtung Positionierung
(product) direction and positioning


Explanation:
...creating product direction and positioning objectives
http://shortify.com/10901



strategic direction and positioning
http://shortify.com/10900

--------------------------------------------------
Note added at 1 hr (2010-08-15 16:35:35 GMT)
--------------------------------------------------

As CEO and COO of Bananatreecam.com, Steve leads the company’s corporate strategy, drives product direction and positioning, raises funds, and generates awareness for Bananatreecam among industry analysts and potential partners.
http://www.bananatreecam.com/the-team

casper (X)
Native speaker of: Native in EnglishEnglish
PRO pts in category: 27

Peer comments on this answer (and responses from the answerer)
agree  Nicole Backhaus
10 hrs
  -> Thanks for confirming this, Nicole Backhaus
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