optischer Auftritt, Erscheinungsbild

English translation: look / visual appearance

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:optischer Auftritt, Erscheinungsbild
English translation:look / visual appearance
Entered by: Dierk Seeburg

10:57 Mar 8, 2000
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: optischer Auftritt, Erscheinungsbild
Both terms occur in the context of a news item concerning a new corporate (airline) identity, logo, lettering --including on planes -- etc. The emphasis is more on the graphic aspects than on the strategic and business image aspects, such as positioning.
Tom Funke
look / visual appearance
Explanation:
Visual is certainly preferable over optical as the later is technically oriented.
Selected response from:

Dierk Seeburg
Local time: 20:04
Grading comment
Thank you one and all! :)
BTW I haven't been getting ANY questions (G>E) at all for three weeks now. Any idea what might be wrong?
Tom Funke tfunke@columbus.rr.com
3 KudoZ points were awarded for this answer



Summary of answers provided
navisualization - visual presence - look - graphic image - optics - visual design
Dan McCrosky (X)
naCorporate design
TerryGilma
navisual appearance
G_Edition (X)
nalook / visual appearance
Dierk Seeburg
navisual appeal
Andrea Nemeth-Newhauser
na -1see below
Josie St-Amour


  

Answers


21 mins peer agreement (net): -1
see below


Explanation:
optical appearance.
I'm not sure but this is what i'd be putting!
hope this helps!

Josie St-Amour
Canada
Local time: 22:04
Works in field
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
disagree  Kim Metzger: "optical appearance" isn't what I'd "be putting."
3529 days
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1 hr
visual appeal


Explanation:
"optical" sounds too technical for this purpose.

Andrea Nemeth-Newhauser
Local time: 20:04
Native speaker of: Native in HungarianHungarian
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1 hr
look / visual appearance


Explanation:
Visual is certainly preferable over optical as the later is technically oriented.

Dierk Seeburg
Local time: 20:04
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 3
Grading comment
Thank you one and all! :)
BTW I haven't been getting ANY questions (G>E) at all for three weeks now. Any idea what might be wrong?
Tom Funke tfunke@columbus.rr.com
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1 hr
visual appearance


Explanation:
I'm not sure if this will fit in the context, but that sounds right to me.
Good Luck!

G_Edition (X)
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3 hrs
visualization - visual presence - look - graphic image - optics - visual design


Explanation:
I fought this battle with a customer in October - November about a new beer bottle and since then they they seem quite satisfied with such terms. For me they are interchangeable and hogwash! Maybe you can dream up other combinations.

Dan McCrosky (X)
Local time: 04:04
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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4 days
Corporate design


Explanation:
For an entire company, corporate design seems to be the new phrase, replacing corporate identity.

New image might also fit your context.

Visual appearance, as some have pointed out (here and in Flefo) is a bit redundant., but certainly counts as "the way people really talk," which is an important element in building credibility.

TerryGilma
Local time: 04:04
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