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nachgelagert

English translation: downstream / secondary

13:44 Dec 1, 2000
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: nachgelagert
A marketing strategy text is describing its key target customer groups. The first group are couples with dual income and no kids and single people and then on the next line comes:
nachgelagert auch 'young family' und 'young at heart'-Kunden
Julie Neill
Spain
Local time: 17:03
English translation:downstream / secondary
Explanation:
Usually, nachgelagert is "downstream" [cf. Schäfer] - it might work for your context.

Another alternative might be to use "Young families and ... constitute a secondary target group"

HTH
Selected response from:

Ulrike Lieder (X)
Local time: 08:03
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
naof less importance
Dan McCrosky (X)
naof smaller importance
Lisanne
nadownstream / secondary
Ulrike Lieder (X)


  

Answers


8 mins
downstream / secondary


Explanation:
Usually, nachgelagert is "downstream" [cf. Schäfer] - it might work for your context.

Another alternative might be to use "Young families and ... constitute a secondary target group"

HTH

Ulrike Lieder (X)
Local time: 08:03
Specializes in field
Native speaker of: German
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
Dan McCrosky (X)

Beth Kantus

Lisanne

Sabine Wedemeyer
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2 hrs
of smaller importance


Explanation:
In this context "nachgelagert" could be a synonym for "zweitrangig" or "an zweitrangiger Stelle".

Your translation could be:

Another group, of smaller importance, is ...

Alternative:

Another group, of secondary importance, is ...

Lisanne
Local time: 17:03
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
Dan McCrosky (X)

Ulrike Lieder (X)
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13 hrs
of less importance


Explanation:
"Nachgelagert" with the meaning "downstream" is ONLY used for the description of relative positions in the supply chain. For example, in the oil industry refining is downstream from exploration.

This is backed up by Hamblock/Wessels – Großwörterbuch Wirtschaftsenglisch.

It appears that in your context, "nachgelagert" means "von weniger Bedeutung" = "of less importance" or "secondary importance". For your sentence, especially if this is still the sports car, I might choose "of less importance".

HTH - Dan


Dan McCrosky (X)
Local time: 17:03
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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