voll im Trend

English translation: product ABC is state of the art / product ABC is trendy

05:30 Mar 7, 2000
German to English translations [PRO]
Marketing
German term or phrase: voll im Trend
How does "Produkt ABC liegt voll im Trend" translate into English?

TIA
Michael
Michael Scheidler
English translation:product ABC is state of the art / product ABC is trendy
Explanation:
You really can't say located, since that would refer to an actual physical location.

You want to say that this product is what everyone is looking for at this time.

Good Luck
Selected response from:

G_Edition (X)
Grading comment
First of all, many thanks to all of you!
I actually chose "state of the art" as it was a very technical product and it seemed to fit best into the context.
But I also was strongly tempted to use "en vogue" especially after following your URL, Dierk.

3 KudoZ points were awarded for this answer



Summary of answers provided
nasee below
Josie St-Amour
naproduct ABC is state of the art / product ABC is trendy
G_Edition (X)
nain fashion - trendy - "in"
Dan McCrosky (X)
nain, cutting edge of fashion
Ulrike Lieder (X)
naen vogue
Dierk Seeburg


  

Answers


45 mins
see below


Explanation:

" product ABC is fully located in the trend "

Hope this helps!



Josie St-Amour
Canada
Local time: 20:48
Native speaker of: Native in FrenchFrench
PRO pts in pair: 12
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2 hrs
product ABC is state of the art / product ABC is trendy


Explanation:
You really can't say located, since that would refer to an actual physical location.

You want to say that this product is what everyone is looking for at this time.

Good Luck


G_Edition (X)
PRO pts in pair: 19
Grading comment
First of all, many thanks to all of you!
I actually chose "state of the art" as it was a very technical product and it seemed to fit best into the context.
But I also was strongly tempted to use "en vogue" especially after following your URL, Dierk.
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7 hrs
in fashion - trendy - "in"


Explanation:
I don't think we should say:
"product ABC is state of the art" for "Produkt ABC liegt voll im Trend". Many things that are not or never were the most advanced state of technological development at any given time can be "trendy" at some time point. A giant safety pin pierced through a navel might be "in" or "trendy" but not state of the art. The just released latest greatest Intel 37000 MHz chip might be state of the art but not "in fashion".

Dan McCrosky (X)
Local time: 02:48
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1541
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8 hrs
in, cutting edge of fashion


Explanation:
Voll im Trend is definitely something that's in fashion (as McCrosky says) and has relatively little, if anything, to do with being state of the art. "In" would be a good choice. Depending on how colloquial the text can be, you may wish to borrow a phrase from today's teen lingo and go with hot (or cool) or rad (or bad)... If the product is a piece of clothing, cutting edge of fashion may also get the point across.

Ulrike Lieder (X)
Local time: 17:48
Native speaker of: German
PRO pts in pair: 3525
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10 hrs
en vogue


Explanation:
I would take the concept of being 'in' or 'in style' a little further and use an americanized French phrase: 'en vogue'.
Cheerio,
Dierk


    Reference: http://rockonthenet.com/artists-e/envogue_main.htm
Dierk Seeburg
Local time: 18:48
Native speaker of: Native in GermanGerman
PRO pts in pair: 404
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