Glossary entry

German term or phrase:

Postwurfsendungen

English translation:

mass/bulk mail

Added to glossary by Gillian Searl
Jul 5, 2003 08:09
21 yrs ago
German term

Postwurfsendungen

German to English Marketing
Unadressierte Werbung und Postwurfsendungen sind nicht zu empfehlen.

My dictionary says "direct mail" but that's too general. It has to be a specific kind of direct mail.
Thanks

Proposed translations

+2
20 mins
Selected

mass mail

if you add 'without address' could be an alternative.
Peer comment(s):

agree Edith Kelly : Happy to see you again.
41 mins
Hi Edith - ditto! Been very busy and also had a bit of a wild time away from the computer ;-)
agree swisstell
2 hrs
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4 KudoZ points awarded for this answer. Comment: "I like this one best - though bulk mail is also good."
18 mins

junk mail, direct mail

junk mail is what's in the glossary, although this only works in certain circumstances.

What's wrong with direct mail? Why does it need to be more specific? More context would help.



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Note added at 2003-07-05 08:33:48 (GMT)
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Non-targeted direct mail campaigns and advertising campaigns?

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Note added at 2003-07-05 08:34:18 (GMT)
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sorry: non-targeted direct mail and advertising campaigns (one campaign too many)
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+1
29 mins

General mail-shot

might also work
Peer comment(s):

agree Norbert Hermann : I thinks that's the one we use in the UK
17 mins
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+1
41 mins

unaddressed mail items

hi gillian -

i used to work for deutsche post and this is one of their products. in a way it's not really direct mail in the classic sense as it is indiscriminately dropped in all letterboxes, with no address.

hth
karin

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Note added at 2003-07-05 08:53:34 (GMT)
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the two terms are a bit \'doppelt gemoppelt\' because postwurfsendungen are exactly the same as unadressierte werbesendungen - the latter is deutsche post\'s product name.
Peer comment(s):

agree Nancy Arrowsmith : yes, it's a different category because the cost is cheaper
4 hrs
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+1
2 hrs

bulk mail

when more officially and a real heap
help.yahoo.com/help/us/mail/spam/spam-08.html
www.savepostage.com/psinfo.html

post office mailing when you do it from there VERY officially

house-to-house distribution
when you do it by feet :)
www.easyadds.co.za/distribution.html
Peer comment(s):

agree Ellen Zittinger
11 mins
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4 hrs

partly addressed mail

although Deutsche Post includes both unaddressed and partly addressed mail in this category.
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23 hrs

direct-mail advertising

My Collins German Dictionary, ISBN 0-00-470406-1 says "direct-mail advertising"
My Langenscheidts Taschenwörterbuch Englisch ISBN 3-468-11131-2 says "mail circular". Good luck, Gillian Noameshie!



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Note added at 2003-07-06 07:46:12 (GMT)
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\"trash mail\" perhaps (consider it as my best guess) or \"trash-mail advertising\".
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