Glossary entry

German term or phrase:

Ausstattung

English translation:

presentation

Added to glossary by Robin Salmon (X)
Nov 24, 2003 03:03
21 yrs ago
14 viewers *
German term

Ausstattung

German to English Marketing
Wir freuen uns mit Ihnen auf eine gelungene Ausstattung Ihrer Produkte.

Marketing firm's brochure. Its business is helping printing firms with marketing. I think "Ausstattung" must mean something like "show" or "display" here. "Equipment" wouldn't fit.
Proposed translations (English)
4 +10 presentation
3 +4 presentation
4 look and feel

Discussion

Non-ProZ.com Nov 25, 2003:
Word taking on a new meaning? I agree with Endre - Ihave never seen "Ausstattung" used in this sense, but, through History, words widen their use and it looks like this is what has happened here.There are quite a few translations offered in the KudoZ glossaries and none of them is "presentation". It fits here, though. I wanted to know if people more in touch with German every day might have heard it used in the type of context I quoted.

Proposed translations

+10
12 mins
Selected

presentation

You might also like to consider:
promotional (exhibit / layout / display)

After some thought "presentation" might be the best choice, as it eschews the conotation of a physical presence suggested by the words "exhibit" and "display" and "layout".
Peer comment(s):

agree Rowan Morrell : Although submitted slightly slower than Olaf's answer, this one has a better explanation and so deserves the points in my view.
13 mins
Thank you for your thoughts on reflective ProZ.com responses.
agree Anglo-German (X)
2 hrs
agree Cavina
3 hrs
agree lindaellen (X)
3 hrs
agree writeaway
3 hrs
agree cologne
5 hrs
agree Sabine Tietge
10 hrs
agree Robert Kleemaier
15 hrs
agree RNolder (X)
22 hrs
agree Elke Koehnke (X)
1 day 6 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Tanks very much; I liked "promotional layout", too, but went for "presentation"."
+4
11 mins

presentation

Judging from the context, presentation seems to fit.
Peer comment(s):

agree writeaway : :-)
3 hrs
agree Gareth McMillan : What about "successful launching"- just a sugg..
3 hrs
agree Lori Dendy-Molz
5 hrs
neutral Endre Both : One word of caution: presentation may fit the context, but I have never seen Ausstattung used in this sense.
6 hrs
agree Jonathan MacKerron : attractive presentation of your product
7 hrs
Something went wrong...
21 hrs

look and feel

well-known in the IT world.
Could be a good fit in your context as well
(as an alternative to "presentation")
Something went wrong...
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