Glossary entry (derived from question below)
German term or phrase:
Geiz-ist-geil-Mentalität
English translation:
penny-pinching mentality
Added to glossary by
Kieran Sheehan
Nov 19, 2004 10:25
20 yrs ago
2 viewers *
German term
Germany
Competence you can rely on
Native in: English (Variants: British, US) 
Works in: German to English
Geiz-ist-geil-Mentalität
German to English
Marketing
Marketing
Context is a market research questionnaire
Wie geht man mit den Kosten um: Existiert hier auch eine „Geiz-ist-geil-Mentalität“?
Wie geht man mit den Kosten um: Existiert hier auch eine „Geiz-ist-geil-Mentalität“?
Proposed translations
(English)
| 4 +11 | penny-pinching mentality |
IanW (X)
|
| 4 | Stinginess-is-cool mentality |
Fantutti (X)
|
| 3 +1 | "get it dirt-cheap" |
msherms
|
| 3 | tight-fisted mindset |
CMJ_Trans (X)
|
| 3 | saving-is-sweet mentality |
Steve Yates
|
| 1 | something-for-nothing mentality |
Jonathan MacKerron
|
Proposed translations
+11
3 mins
German term (edited):
Geiz-ist-geil-Mentalit�t
Selected
penny-pinching mentality
Hi Kieran! I would say a "penny-pinching mentality".
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Note added at 5 mins (2004-11-19 10:30:19 GMT)
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If \"penny-pinching mentality\" is too negative for your context, how about \"bargain-hunting mentality\". Any chance of some more context?
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Note added at 5 mins (2004-11-19 10:30:19 GMT)
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If \"penny-pinching mentality\" is too negative for your context, how about \"bargain-hunting mentality\". Any chance of some more context?
4 KudoZ points awarded for this answer.
Comment: "Thanks Ian,
judging by the agrees, opinion seems to be unanimous on this, though I'm not as convinced as you that nobody in English speaking markets would undertand "Stinginess is cool", which does after all give a more up-to-date slant on it."
9 mins
German term (edited):
Geiz-ist-geil-Mentalit�t
Stinginess-is-cool mentality
PDF] Entertainment Trends Impulses
File Format: PDF/Adobe Acrobat - View as HTML
... with the slogan “Ich bin doch nicht blöd” (Actually, I’m not stupid) and the message
of Saturn “**Geiz ist geil!” (Stinginess is cool!)** hit the mark ...
www.metrogroup.pl/.../-s/1kopgr11t2in7013zahqcq8jbftsxifii/ show/1010178_l2/GB2003-Metro-Marken-MM-S-en.pdf -
File Format: PDF/Adobe Acrobat - View as HTML
... with the slogan “Ich bin doch nicht blöd” (Actually, I’m not stupid) and the message
of Saturn “**Geiz ist geil!” (Stinginess is cool!)** hit the mark ...
www.metrogroup.pl/.../-s/1kopgr11t2in7013zahqcq8jbftsxifii/ show/1010178_l2/GB2003-Metro-Marken-MM-S-en.pdf -
Peer comment(s):
| neutral |
IanW (X)
: You couldn't use "Stinginess is cool" because no-one in English-speaking markets would ever get the Saturn reference - and that is all that this is: an attempt to translate the Saturn slogan. And don't get me started on the "Actually, I’m not stupid" ...
43 mins
|
24 mins
tight-fisted mindset
do the same tightfisted/stingy attitudes apply here
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Note added at 2004-11-19 11:19:23 (GMT)
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PETTIFOGGING mentality
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Note added at 2004-11-19 11:19:23 (GMT)
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PETTIFOGGING mentality
Peer comment(s):
| neutral |
Heidi Stone-Schaller
: I wonder if that wouldn't evoke the image of a reluctant consumer rather than one who buys lots of stuff at really low prices (the latter of which the German phrase does in my view)
1 hr
|
26 mins
Jonathan MacKerron
Native in English
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
92
German term (edited):
Geiz-ist-geil-Mentalit�t
something-for-nothing mentality
another one
28 mins
Steve Yates
Native in English
Works in field
Wide knowledge of business and industry
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
32
German term (edited):
Geiz-ist-geil-Mentalit�t
saving-is-sweet mentality
Fantutti is right about it being the slogan for Saturn, but I can't believe they didn't come up with a snappier translation. This is the best I can manage to preserve the alliteration.
+1
35 mins
German term (edited):
Geiz-ist-geil-Mentalit�t
"get it dirt-cheap"
Hi
just another option. I like penny-pinching and the others. To be a bit more creative and negative, you could write something to the effect of a "get it dirt-cheap" mentality.....
just another option. I like penny-pinching and the others. To be a bit more creative and negative, you could write something to the effect of a "get it dirt-cheap" mentality.....
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