Dec 1, 2006 13:41
18 yrs ago
1 viewer *
German term

Einkaufsmeile

German to English Marketing Tourism & Travel
I doubt it is 'shopping mile', because I only get 176 hits when googling British webites in English, and they all refer to cities in German-speaking countries.
Change log

Dec 1, 2006 14:04: Steffen Walter changed "Field" from "Other" to "Marketing"

Discussion

Jalapeno Dec 1, 2006:
Context would be extremely helpful. What "Einkaufsmeile" are we talking about here? Shopping district, shopping area, shopping centre could all be valid options depending on the context.
Darin Fitzpatrick Dec 1, 2006:
As you can see from the wide range of responses, the specific context is important here.
TonyTK Dec 1, 2006:
I take it it's not covered or self-contained. The German texts I see often refer to shopping centres as "Einkaufsmeilen" - IOW the German term is often used rather loosely.
Lancashireman Dec 1, 2006:
@20mins: Is 'British English' a criterion for this question, Olav? (There are some US web refs coming in at this time)

Proposed translations

+3
12 mins
Selected

(main) shopping stretch

The chain has submitted outline proposals to Manchester City Council for a new supermarket at Lane End Road in Burnage, which borders the main shopping stretch on Heaton Moor Road.
http://www.stockportexpress.co.uk/news/s/6/6947_new_supermar...
Situated on main shopping stretch of Pontypridd.
http://www.principality.co.uk/default.aspx?page=212
Some shops/shopping stretches may be let on an overall basis and may be better suited to analysis and valuation on the same basis.
http://www.saa.gov.uk/practice_notes/s_to_z/cpc40.html
The transport on Oxford Street is interesting. If you have a travel card it is easy to get a lift from any of the hop-on-hop-off buses. There are four tube stations which get you right into the heart of this shopping stretch.
http://travel.ciao.co.uk/Oxford_Street_London__Review_503857...
Peer comment(s):

agree Cilian O'Tuama : I'd go for (main) shopping area
27 mins
Thanks, Cilian. This particular 'stretch' does indeed seem to have gone round a few corners.
agree BrigitteHilgner : Since this is a new expression to me, I did some googling - lo and behold, this is actually what I mean when I say "Einkaufsmeile".
30 mins
agree TonyTK : Shopping stretch on Heaton Moor Road? I grew up 200 yards away. Today it consists of a chippy, a bookie, a newsagent, a Chinese takeaway and one of those shops where you can fax things from that looks like it's a front for the Mafia.
1 hr
Thanks, Tone. Re your own idea (below): As your well-chosen extract indicates, a typical UK shopping precinct is a concrete jungle inhabited by hoodies and skateboarders. Strange the civilising effect that passing motor vehicles can have.
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4 KudoZ points awarded for this answer. Comment: "Thanks Andrew and Cilian. I will go with shopping area, since in German cities it is likely a number of adjoining streets with shops throughout."
+1
2 mins

high street

That's where most of the shops are in the UK.
Peer comment(s):

agree monbuckland : I'd agreee - unless, as I suspect, the context is tourism, in which case I'd prefer precinct.
2 hrs
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6 mins

retail hub

See, for example, the following Wikipedia entries:

http://en.wikipedia.org/wiki/Herald_Square (1st sentence, 2nd para).
http://de.wikipedia.org/wiki/Herald_Square (1st sentence, 3rd para).

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-1
24 mins

shopping mall

from Merriam-Webster :
1 : an alley used for pall-mall
2 [The Mall, promenade in London, originally a pall-mall alley] a : a usually public area often set with shade trees and designed as a promenade or as a pedestrian walk b : a usually paved or grassy strip between two roadways
3 a : an urban shopping area featuring a variety of shops surrounding a usually open-air concourse reserved for pedestrian traffic b : a usually large suburban building or group of buildings containing various shops with associated passageways
Peer comment(s):

disagree monbuckland : sorry to disagree - but shopping malls are out-of-town areas only for shopping, not a street with lots of shops, as is a Shoppingmeile.
1 hr
But both, Webster and wikipedia, explicitly include in town shopping malls! (not to speakof shopping malls within a building!)
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+1
16 mins

shopping mile

Don't know why you only get 176 Google hits, I get 53,400 Google hits, and definitely not all of them from German sites. See e.g

ambiance of this town which simply radiates affluence than on Rodeo Drive, between Wilshire and Santa Monica Boulevards. In this, the most expensive shopping mile in the world and the meeting point of the international jet-set
http://www.planetware.com/los-angeles/beverly-hills-rodeo-dr...

Corso Buenos Aires, that is one of the longest streets in Europe, is another shopping mile. In Milan there are street markets almost ...
www.globalstudymagazine.com/site/articles/295/

Walking New York's "Ladies' Shopping Mile," for instance, on Manhattan's Sixth Avenue from West 14th to 34th Street, one enters one store after another ...
www.geocities.com/nstix/rep.html

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Note added at 25 mins (2006-12-01 14:07:37 GMT)
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Ok - I just noticed the word "British" in your question!! Sorry about that. But let's see...

Bradfordians await with bated breath details of the promised masterplan for a World Shopping Mile along Westgate and White Abbey Road.
http://www.thetelegraphandargus.co.uk/features/featuresanaly...

Not many though... There are a lot of UK sites talking about "Shopping miles" in Germany, but they are UK sites, not German, so I wouldn't completely discard them.
Peer comment(s):

agree TonyTK : Oxford Street ( less than 1km ) - London's famous shopping mile just around the corner . Covent Garden ( 1 km ) - Visit one of Covent Garden's many ... www.discount-hotel-reservations.co.uk/hotels/myhotelbloomsb...
1 hr
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25 mins

shopping mall

Ladenstraße
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+1
1 hr

shopping precinct

Again, it all depends ...

"He wonders round Norwich shopping precinct with a Cornish pasty in his hand, shouting "get away. It's a bomb!". He's insane. ..."
nsno.co.uk/e107_plugins/forum/forum_viewtopic.php?167455.40

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Note added at 1 Stunde (2006-12-01 15:11:42 GMT)
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"shopping boulevard" perhaps, if it's supposed to sound posh.

Outside of Liverpool, Southport has the world famous, mile long, Lord Street shopping boulevard, with a number of elegant glass-vaulted arcades that offer a ...
www.liveherenw.co.uk/living/mer/day.asp
Peer comment(s):

agree monbuckland : I'd prefer this for the European context. I think a Shoppingmeile might have banks, insurance companies, maybe a solicitor's office or a chiropodist as well as just shops. As would a shopping precinct.
52 mins
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3 hrs

shopping street

Just thought I'd join the party and throw in some more booze...

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EXAMPLES:
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"TWO major stores are pulling out of an exclusive Manchester shopping street as retail trends change in the city centre."
(http://www.manchesteronline.co.uk/manchester/shopping/high_s...

"Deptford High Street is London's best place to shop, according to a mathematical formula devised for the Yellow Pages business directory."
(http://news.bbc.co.uk/1/hi/england/london/4289237.stm)

Regent's Street is "London's most famous shopping street".
(http://www.regentstreetonline.com/crownestate/)

"The capital's most famous shopping street, Oxford Street, is full of high street chains and rather tacky stalls [...]"
(http://www.touruk.co.uk/london_marylebone/london_marylebone....

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