Anriss

French translation: accroche / amorce

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Anriss (in der Werbung)
French translation:accroche / amorce
Entered by: Tal Anja Cohen

22:44 Nov 4, 2008
German to French translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Anriss
Kontext ist die Vermarktung von Kinofilmen.
Verschiedene Marketing-Strategien sind stichwortartig aufgeführt:

"Wettbewerbe auf von Zielgruppen stark besuchten Internet-Seiten / Wichtig: **Anriss** auf Einstiegsseite, um breitere Massen zu erreichen."

Mir ist klar, was gemeint ist - kennt jemand den französischen Begriff dafür? Vielen Dank im Voraus!
Tal Anja Cohen
Switzerland
Local time: 16:20
Accroche
Explanation:
Hatte ich lustigerweise gerade in einer FR>DE Übersetzung...
Selected response from:

Ursula Dias
Portugal
Local time: 15:20
Grading comment
merci!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3Accroche
Ursula Dias


  

Answers


8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Accroche


Explanation:
Hatte ich lustigerweise gerade in einer FR>DE Übersetzung...


    Reference: http://www.mavieenmain.info/accroches-publicitaires.html
Ursula Dias
Portugal
Local time: 15:20
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Grading comment
merci!

Peer comments on this answer (and responses from the answerer)
agree  Elodie Bonnafous
1 hr
  -> Merci Elodie!

agree  marantz: oui, ou bien amorce, dito
10 hrs
  -> Merci bien!

agree  Marion Hallouet
1 day 4 hrs
  -> merci Marion!
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