English translation: The particular highlight / major advantage of the new product is...
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00:29 Feb 20, 2008
German to English translations [PRO] Marketing - Advertising / Public Relations / Product press release
German term or phrase:Clou
As in "Der Clou des neuen Produktes ist die offene Strommessung". Product being described is a voltmeter.
Highlight, outstanding feature, what sets the product apart is the..., what gives the product the edge...
See, for example:
Vickers Gun Range Sidings Signal Box signal box
The most extraordinary feature of this box was the lever frame. Manufactured by Ransomes & Rapier during the period 1871 to 1881, this frame was clearly ... www.signalbox.org/gallery/lm/vickersgunrangesdgs.htm
Ulrike Kraemer Germany Local time: 06:54 Works in field Native speaker of: German PRO pts in category: 23