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German to English translations [PRO] Marketing - Advertising / Public Relations
German term or phrase:Störer
Part of the preparatory copy for an advertising/promotional campaign.
"Wer sich das Leben auf diese Art leichter machen möchte, erhält sein neues xxxx Produkt 10 Euro günstiger.
Tauschen und sparen!
10 Euro für Ihr altes Haushaltsgerät beim Kauf eines xxxxx Aktionsproduktes."
Who can tell me what the GB-English equivalent for this term is? Please provide references , if possible.
Explanation: This is an attention-grabbing detail (usually a prominent slogan) in an advertisment or poster, such as on P.3 of the FDP advertising media catalogue at http://www.liberale.de/portal/pdf/wmkbtw.pdf.
As far as I can tell, there is no fixed one-to-one equivalent. English texts often talk just of a slogan, logo or similar. Sometimes the word "eye-catcher" is used, but this can also be used for any prominent element, not just the eye-catching insert, slogan, logo etc.
Explanation: SLOGAN is a very common term in this sort of context as testified by google
xxxCMJ_Trans Local time: 19:23 Specializes in field Native speaker of: English PRO pts in category: 48
Sorry, but "slogan" was already used elsewhere in the same document. It's more of an attention getter. There is a functionality assoicated with "Störer" that is different from its content (which is a slogan).
The asker has declined this answer Comment: Sorry, but "slogan" was already used elsewhere in the same document. It's more of an attention getter. There is a functionality assoicated with "Störer" that is different from its content (which is a slogan).
1 hr confidence:
Explanation: We talk all the time in English about the "hook," which is the thing that draws you in to an ad campaign, show, etc.
Steven Sidore Germany Local time: 19:23 Works in field Native speaker of: English PRO pts in category: 8