English translation: local public relations activities
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German to English translations [PRO] Bus/Financial / LNG
German term or phrase:Standortpflege
In a text dealing with the planned construction of an LNG (liquified natural gas) facility:
Der Bau und Betrieb einer LNG-Anlage auf dem Grundstück der *** konnte bisher nicht realisiert werden, da Pipeline-Gas für Nordwesteuropa wirtschaftlich attraktiver.
Seit Ende der 80er Jahre go slow-Phase. Die Aktivitäten konzentrieren sich auf:
- Aufrechterhalten der erteilten Genehmigungen
- Standortpflege (Einflußnahme bei Behörden, um negative Einflüsse abzuwehren).
Any ideas anyone?
Explanation: looks to me as if they are trying to promote the site to be sure not to have any negative reactions about it, for example, any nearby residents could complain, hence you do a bit of site promotion to convince the local powers it's a good thing to have it wherever it is...
Klaus Dorn Local time: 17:13 Native speaker of: English, German PRO pts in pair: 1514
Explanation: I would certainly use the word "site", which applies particularly to an indistrial area, whereas "location" is more general.
Conservation is also a good word to use when trying to get the local authorities on side.
transatgees United Kingdom Local time: 14:13 Native speaker of: English PRO pts in pair: 768
promotional activities at the site location / promotion of goodwill
Explanation: They are talking about making a positive impression at a planned location, including creating contacts that will evaluate their project positively. The suggestion is long, but it does give the gist of what is meant.
Another shorter possibility is "creation of goodwill" or "promotion of goodwill", which can include the punlic at large and individual persons or organisations.