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Konsumentenforschung

English translation: consumer research

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16:19 Mar 28, 2000
German to English translations [PRO]
Bus/Financial
German term or phrase: Konsumentenforschung
I'm looking for the term used in this situation in English, translations of the parts of the German word. Here is the sentence:

Dadurch wird der xxxx zu einem wichtigen Instrument der Kundenbindung und Konsumentenforschung.
Ed Colaianni
English translation:consumer research
Explanation:
You may wish to expand it a bit and say research into consumer behavior [patterns] or some such. xyz thus becomes an important tool for building customer loyality and conducting consumer research. Hope this helps a bit.
Selected response from:

Ulrike Lieder
Local time: 02:50
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
nacustomer retentionBeth Kantus
naDadurch wird der xxxx zu einem wichtigen Instrument ...Protradit
naconsumer researchCami Townsend
naconsumer researchUlrike Lieder


  

Answers


33 mins
consumer research


Explanation:
You may wish to expand it a bit and say research into consumer behavior [patterns] or some such. xyz thus becomes an important tool for building customer loyality and conducting consumer research. Hope this helps a bit.

Ulrike Lieder
Local time: 02:50
Native speaker of: German
PRO pts in pair: 3525
Login to enter a peer comment (or grade)

34 mins
consumer research


Explanation:
with "Konsumenten" being the consumer part and "Forschung" research. As a confirmation of sorts, since the compound isn't in any dictionaries that I could mention (not in my Romain, for example), the Northern Light Search engine showed 10 hits for sites that had both the German and the English versions of the term(s). One such site that came up is listed below. I can't tell you much about its content, but maybe it will help you with the rest of your project in some way.
Good luck.


    Reference: http://austria.acnielsen.com/adhoc/frrbotto.htm
Cami Townsend
PRO pts in pair: 227
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2 hrs
Dadurch wird der xxxx zu einem wichtigen Instrument ...


Explanation:
Thus, XXXX is becoming (becomes) an important tool in keeping customers and conducting consumer research

Protradit
Local time: 02:50
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 195
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19 hrs
customer retention


Explanation:
Just an added note that may be of use:
one of the companies for whom I work uses the term customer retention for Kundenbindung.

Beth Kantus
United States
Local time: 05:50
Native speaker of: English
PRO pts in pair: 924
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