English translation: market on which they focus their activities
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
10:36 Sep 27, 2000
German to English translations [PRO] Bus/Financial
German term or phrase:Schwerpunktmarkt
A company writes that for a specific brand of product, der einzige europäische Schwerpunktmarkt ist Polen. Text revolves around market position and strategies for tackling markets.
Explanation: What we have here is a non-literal use of Schwerpunkt (centre of gravity. Judging from the context, the fact that Poland is the Schwerpunktmarkt is not the result of a strategy. I would say something like:
... (for this brand) the only really important market in Europe so far is Poland.