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Direktkundengeschaeft

English translation: with emphasis on business with direct customers

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00:29 Oct 4, 2000
German to English translations [PRO]
Bus/Financial
German term or phrase: Direktkundengeschaeft
A person is described as being an executive 'mit Schwerpunkt fuer das Direktkundengeschaeft' - this is the only context I have. I thought it may be involved with direct customers as opposed to via distributors, but in Eichborn found Kundengeschaeft described as 'transaction for third account' which doesn't mean a lot to me...
jp
English translation:with emphasis on business with direct customers
Explanation:
I would say that this is to do with direct customers and that Eichborn is referring to a specialist term within Finance. Schaefer lists various words with "Direkt" all with references to "direct distribution"
Selected response from:

Gillian Searl
United Kingdom
Local time: 20:55
Grading comment
Many thanks for your help.
4 KudoZ points were awarded for this answer

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Summary of answers provided
naDirect business, direct-to-customer business/service, disintermediated businessRandi Stenstrop
nadirect sales / direct marketing
Dr. Sahib Bleher
nawith emphasis on business with direct customers
Gillian Searl


  

Answers


15 mins
with emphasis on business with direct customers


Explanation:
I would say that this is to do with direct customers and that Eichborn is referring to a specialist term within Finance. Schaefer lists various words with "Direkt" all with references to "direct distribution"


    Schaefer - Management and Marketing Dictionary
Gillian Searl
United Kingdom
Local time: 20:55
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 126
Grading comment
Many thanks for your help.
Login to enter a peer comment (or grade)

1 hr
direct sales / direct marketing


Explanation:
Direktkundengeschaeft is sales to customers directly and the terms direct sales / direct selling / direct marketing would be appropriate.

Dr. Sahib Bleher
Local time: 20:55
Native speaker of: Native in GermanGerman
PRO pts in pair: 219
Login to enter a peer comment (or grade)

1 hr
Direct business, direct-to-customer business/service, disintermediated business


Explanation:
Your first idea was the right one.

The meaning is Direktkunde + Geschäft - not direkt + Kundengeschäft.

There were 20 Google hits - all with the same meaning. Just one example:

Die Entwicklung des Internet verändert unabweislich jede Realität - lebensweltliche wie arbeitsweltliche. Um die generelle wirtschaftliche Bedeutung ranken sich aber auch nicht wenige Mythen. Das Auf und Ab der "Neuen Märkte" an den Börsen spiegelt sie deutlich wider. Trotz des legendären Rufs der neuen Geschäftszweige des elektronischen Handels im Direktkundengeschäft (e-commerce) bleibt die wirtschaftliche Dynamik des Wachstumsmotors Internet im Dienstleistungssektor noch weit hinter hochgesteckten Erwartungen zurück.
www.loccum.de/program/p0024.html.

It means, of course, business with no intermediary between supplier and consumer, who usually orders from a printed or on-line catalogue - although there are other forms. I found this example:

Dennoch ermittelt das NRW-Landwirtschaftsministerium jetzt aus Sicherheitsgründen in Einzelmilchproben, ob Höfe, an denen die Citruspulpe verfüttert wurde, stärker belastete Milch produzieren. Durch diese Zusatzmessungen soll der Direktkunde ab Hof vor Gesundheitsrisiken geschützt werden.
www.murl.nrw.de/sites/presse/pressemitteilungen/prube100.ht...

I have recently bvecome aware that the growing trend towards ordering or enrolling on-line is called disintermediation and that the result is called disintermediated business. Whether this would be appropriate in your text if for you to decide. There were more than a million Google hits. Just one example:

A key element of the Information Strategy of Liverpool John Moores University (JMU) is the desire to significantly enhance the efficiency of its administrative processes by using web technologies to enable a transformation to a disintermediated business model. That is, one in which all internal business transactions will be undertaken by staff and students directly interacting with automated systems, rather than these transactions having to be undertaken on their behalf by intermediaries.
www.jtap.ac.uk/projects/jtap-605.html





    See above
Randi Stenstrop
Local time: 21:55
Native speaker of: Native in DanishDanish
PRO pts in pair: 265
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