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13:39 Apr 9, 2000
German to English translations [PRO] Bus/Financial
German term or phrase:"auf den Preis einsteigen"
Hi, everyone. I'm working on a series of small documents about competition in the shrink bag market, bags that are, in this case, used in the packaging and presentation of a variety of meat products. Unfortunately, there's not too much context to the phrase in question, but I can say that the company on whose behalf this particular short report is written is having problems with other companies underselling them:
"Mitte September eine Entscheidung, ob wir auf den Preis einsteigen." What's throwing me off is my sense of "einsteigen" as movement upwards or forwards, roughly speaking that is, and as getting involved, as in "in den Wettbewerb einsteigen." But the company represented by the "wir" is the company being undersold, and unless they make the decision to come down on their prices, they're going to lose contracts (that from the remainder of this document and the others). So how should I understand "einsteigen" here?
Explanation: I understand "einsteigen" not only in the sense of forward/upward movement, but also as "entering" something: a sector, a market etc. The area which is being "entered" in this case would be the price range set by the competition: I have seen this expression in price guarantees where the seller guarantees the buyer either a full refund or an amendment of the price if the buyer finds the same product cheaper elsewhere. Perhaps you can use an expression such as "adjust our pricing policy" in this case. HTH?!
meet or live with or accept or go along with the low competitive price
Explanation: This threw me too when I heard it for the first time. It is used like "einsteigen" in a bus or train. All or most of the other passengers (in this case competitors) are already on board the low-price bus or train.