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"auf den Preis einsteigen"

English translation: agree to

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13:39 Apr 9, 2000
German to English translations [PRO]
Bus/Financial
German term or phrase: "auf den Preis einsteigen"
Hi, everyone. I'm working on a series of small documents about competition in the shrink bag market, bags that are, in this case, used in the packaging and presentation of a variety of meat products. Unfortunately, there's not too much context to the phrase in question, but I can say that the company on whose behalf this particular short report is written is having problems with other companies underselling them:
"Mitte September eine Entscheidung, ob wir auf den Preis einsteigen." What's throwing me off is my sense of "einsteigen" as movement upwards or forwards, roughly speaking that is, and as getting involved, as in "in den Wettbewerb einsteigen." But the company represented by the "wir" is the company being undersold, and unless they make the decision to come down on their prices, they're going to lose contracts (that from the remainder of this document and the others). So how should I understand "einsteigen" here?
Cami Townsend
English translation:agree to
Explanation:
auf den Preis einsteigen definitely means to agree to the price--in the sense of getting on or climbing aboard this particular bandwagon.

Obviously they don't want to, but they will have to agree to the price to stay competitive.

This is a common expression in Austria.
Selected response from:

Nina Gettler
Local time: 11:44
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
naaccept
Roy Fox
nameet or live with or accept or go along with the low competitive priceDan McCrosky
naSorry for 'let ourselves in for'Protradit
naagree to
Nina Gettler
nasee below
Heather Starastin


  

Answers


23 mins
see below


Explanation:
I understand "einsteigen" not only in the sense of forward/upward movement, but also as "entering" something: a sector, a market etc. The area which is being "entered" in this case would be the price range set by the competition: I have seen this expression in price guarantees where the seller guarantees the buyer either a full refund or an amendment of the price if the buyer finds the same product cheaper elsewhere. Perhaps you can use an expression such as "adjust our pricing policy" in this case. HTH?!

Heather Starastin
Canada
Local time: 14:44
Native speaker of: English
PRO pts in pair: 166
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23 mins
agree to


Explanation:
auf den Preis einsteigen definitely means to agree to the price--in the sense of getting on or climbing aboard this particular bandwagon.

Obviously they don't want to, but they will have to agree to the price to stay competitive.

This is a common expression in Austria.

Nina Gettler
Local time: 11:44
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 36
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1 hr
Sorry for 'let ourselves in for'


Explanation:
A better translation would be:

Mid September decision whether to go along with this price

'agree to' is not so neutral as this

nor is 'let ourselves in for'

These two suggestions presuppose that there has either been a suggestion that the company set this price or that setting this prices is perceived as being a sure 'loser'

Protradit
Local time: 11:44
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 195
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7 hrs
meet or live with or accept or go along with the low competitive price


Explanation:
This threw me too when I heard it for the first time. It is used like "einsteigen" in a bus or train. All or most of the other passengers (in this case competitors) are already on board the low-price bus or train.

Dan McCrosky
Local time: 20:44
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1541
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10 hrs
accept


Explanation:
That's all there is to it. No need for verbal contortions.

Roy Fox
Austria
Local time: 20:44
PRO pts in pair: 74
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