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Explanation: For what it's worth, this is how I translated Kommunikationsauftritt in the past:
Kommunikative Unterstützung des Absatzkanals innerhalb eines komplexen Kommunikationsauftrittes
Communicative support of the distribution channel within a complex presentation
Die auffällige und marktfähige Gestaltung des Gütesiegels wird im Kommunikationsauftritt unverwechselbar wahrgenommen.
The striking and marketable design of the quality mark creates a high degree of brand awareness in the company's communications.
=> "... the PR possibilities as part of the entire company communications are not leveraged effectively ..."
Examples from my Workbench
Beate Lutzebaeck New Zealand Local time: 21:38 Native speaker of: German, English PRO pts in pair: 2079
5 hrs confidence:
efforts to communicate or communication efforts
Explanation: communication campaign (I like this one).