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Handelsmarken- und Preis-Einstiegsgeschäft

English translation: development of a new business based on brandname and price

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15:22 Feb 14, 2001
German to English translations [Non-PRO]
Bus/Financial
German term or phrase: Handelsmarken- und Preis-Einstiegsgeschäft
Entwicklung eines Handelsmarken - und Preis-Einstiegsgeschafts
Claudia
English translation:development of a new business based on brandname and price
Explanation:
I beg to differ, I don't think this has anything to do with investments. Einstieg can be something as simple as starting out or getting started, and that seems to be the case here. The concept is to develop a new business (a startup, as it were), based on the brandname and the price (which I would assume to be low).

Handelsmarke f
(Mk) dealer's brand
– proprietary article
(ie, weist auf den hin, der die Ware vertreibt; syn, Händlermarke; opp, Fabrikmarke, Herstellermarke)

Einstiegsmodell n
(com) capture/entry-level . . . model
Einstieg m
(EDV) getting started
Selected response from:

Ulrike Lieder
Local time: 19:35
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
nadevelopment of a business based on brandnames and market entry pricing
Alexander Schleber
nadevelopment of a new business based on brandname and priceUlrike Lieder
natrademark and investment businessxxxlone


  

Answers


20 mins
trademark and investment business


Explanation:
Handelsmarken = Trademark or brand
Einstieg = entrance.
Preis Einstieg literally means Price entrance (investment)
The translation would then be: developing a trademark and investment business.

Good luck!


    Routledge German Dictionary of Business, Commerce and Finance
xxxlone
Canada
Local time: 22:35
Native speaker of: Danish
PRO pts in pair: 330

Peer comments on this answer (and responses from the answerer)
Ulrike Lieder
Login to enter a peer comment (or grade)

1 hr
development of a new business based on brandname and price


Explanation:
I beg to differ, I don't think this has anything to do with investments. Einstieg can be something as simple as starting out or getting started, and that seems to be the case here. The concept is to develop a new business (a startup, as it were), based on the brandname and the price (which I would assume to be low).

Handelsmarke f
(Mk) dealer's brand
– proprietary article
(ie, weist auf den hin, der die Ware vertreibt; syn, Händlermarke; opp, Fabrikmarke, Herstellermarke)

Einstiegsmodell n
(com) capture/entry-level . . . model
Einstieg m
(EDV) getting started


Ulrike Lieder
Local time: 19:35
Native speaker of: German
PRO pts in pair: 3525
Login to enter a peer comment (or grade)

10 hrs
development of a business based on brandnames and market entry pricing


Explanation:
they key is the "Preis-Einstieg", which I would translmate as "market entry pricing". Another possibility for this would be "differential pricing".


    Harrap's "German Business Management Terms"
Alexander Schleber
Belgium
Local time: 04:35
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 2340
Login to enter a peer comment (or grade)




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