see below

English translation: see below

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03:09 Aug 11, 2000
German to English translations [PRO]
Bus/Financial
German term or phrase: see below
X beauftragt die Agentur für das X Program mit der Beratung, Planung und Kontrolle der tarifgebundenen Werbemittel.

What are 'tarifgebundenen Werbemittel'?

Also, what exactly is 'Streuplanung'?
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Frank
English translation:see below
Explanation:
tarifgebundene Werbemittel are budget-related advertising aids, i.e. means of advertising contained in a pre-agreed budget. Streuplanung is Media selections, which means to spread the advertising exposure with regard to time of placement and utilised media.
The first link below contains a glossary for media advertising.
HTH
Selected response from:

Dr. Sahib Bleher
Local time: 00:01
Grading comment
Brilliant!! Thank you very much for replying so quckly!
Very useful references too.


4 KudoZ points were awarded for this answer



Summary of answers provided
nasee below
Dr. Sahib Bleher


  

Answers


24 mins
see below


Explanation:
tarifgebundene Werbemittel are budget-related advertising aids, i.e. means of advertising contained in a pre-agreed budget. Streuplanung is Media selections, which means to spread the advertising exposure with regard to time of placement and utilised media.
The first link below contains a glossary for media advertising.
HTH



    Reference: http://medialine.focus.de/M/ME/MEC/MECA/MECAA/mecaa.htm?begr...
    Reference: http://www.gabler-online.de/wilex/daten/288.htm
Dr. Sahib Bleher
Local time: 00:01
Native speaker of: Native in GermanGerman
PRO pts in pair: 219
Grading comment
Brilliant!! Thank you very much for replying so quckly!
Very useful references too.

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