Clarification 2 17:45 Mar 23, 2007
Context: a translation relating to food colorants in general. The phrase "Das Auge isst mit" appears as a chapter heading, and just refers to the concept mentioned above (i.e. not to any other specific place in the text). The phrase is pointing out the benefits of colouring food to give it a more attractive appearance (i.e. that the appearance influences how consumers will perceive the taste). Readership: general, as mentioned above. Purpose: to give general readers an overview of the company's history and products, as well as a general explanation of food colorants, their applications and the relevant laws governing their use. |